There are no perfect answers. You must understand the needs of your target audiences and bring them an offer that matches their expectations.
To get there, you must experiment with several combinations to understand and detect what your audience is looking for and how they connect with your brand.
Create several campaigns with equivalent budgets and duration. In each of these campaigns, try different variations such as:
- Different targeting options
- Different calls to action
- Different colors
- Different titles
Although technology brings us many facilities in the creation and management of campaigns, it remains that you address real users and potential customers. It is extremely important to always keep this element in mind when creating your campaigns. Be clear, precise, and respectful of the promises you make to our users.