When creating your campaign, you can validate whether the publisher will have enough inventory to cover your needs by clicking on the two arrows under the “Reach” block.
Note: we do not reject campaigns in this case as you are only charged for the actual delivered impressions.
In some cases, your targeting can be so narrow that there are not enough users available for the timeframe or sites selected to fulfill your objectives.
In this case, we suggest broadening your scope. As an example, you can pick a city instead of a neighbourhood or even a province instead of a town, etc.
Here are other options that you can consider:
- Expand your geo-targeting by adding cities or regions.
Modify your audiences to have a larger target.