When creating your campaign, you can validate whether the publisher will have enough inventory to cover your needs by clicking on the two arrows under the “Reach” block.
Note: we do not reject campaigns in this case as you are only charged for the actual delivered impressions.
![](https://m32ads.com/wp-content/uploads/2023/03/Reach-green-1024x531.png)
In some cases, your targeting can be so narrow that there are not enough users available for the timeframe or sites selected to fulfill your objectives.
![](https://m32ads.com/wp-content/uploads/2023/03/Reach-red-1024x577.png)
In this case, we suggest broadening your scope. As an example, you can pick a city instead of a neighbourhood or even a province instead of a town, etc.
Here are other options that you can consider:
- Expand your geo-targeting by adding cities or regions.
Modify your audiences to have a larger target.