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e-Commerce Advertising Example

Home | The Market Buzz | How to create an online ad for an e-Commerce / Online Store  

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How to create an online ad for an e-Commerce / Online Store

As the owner or manager of an e-commerce store, you probably already know how effective online advertising can be to increase your visibility, promote your products and attract more customers to your store.   

You can create ad campaigns for a variety of purposes, such as: share promotions or special events, promote a specific product, attract new customers, sell past season’s inventory, etc.  

Be strategic with your planning! Don’t hesitate to refer to our Marketing Calendar and use events/dates that are relevant to your industry to create a perfect timing for your ad! For example, you could refer to:   

  • Festival of Sleep Day (January 3) if you sell beds, mattresses or pillows for example 
  • Organize Your Home Day (January 14) for interior design or storage items 
  • Spring Cleaning (in March) 
  • World Fair Trade Day (May 9)  
  • Mother’s Day (in May)  
  • Father’s Day (in June)  
  • Book Lovers Day (August 9) 
  • Back to School (in September) 
  • Black Friday and Cyber Monday (in November) 
  • Boxing Day (December 26) 

Read below to know all the components of the perfect ad, useful tools you may need, as well as some concrete examples to inspire you! 

Global Ingredients

Before building an ad, please make sure that you have all the rights to use any image, logo or content for commercial purposes.  

To build an Adon any M32 Ad Centers, you need seven ingredients. Click on any item below to find more info about each one.

Your lead message, or ad headline, should express your main message for your audience in 50 characters maximum. This piece comes first as you’ll be building your ad around this primary message. 

The lead image has a dimension of 300 pixels (width) by 200 pixels (height). We strongly recommend using your own picturesrepresenting your products or services. However, if you don’t have any relevant images, you can use external services such as: 

Your logo must be at least 300 x 130 pixels (width x height). Ideally, your logo should have a transparent background, for better visual results. If you don’t have a logo with a transparent background already, you can learn how to create one in the following video:  

 Alternatively, you can use online services to build a logo for free, such as:  

Your can include a secondary message, used as your ad description, with a text of 75 characters maximum.

Please note that this content will not be visible on the 728×90banner. 

The call to action is very important as this is how you invite potential clients or members. It should be clear and short (maximum 25 characters). 

Here are some suggestions :  

  • Sign up now
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  • Try for free
  • Get started now
  • Learn more
  • Join us
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  • Make a reservation
  • Contact us now
  • Book an appointment

The harmony of colors is a science and an art that allows the final rendering of your Ad looks at its best. Thanks to artificial intelligence, you can now be supported in this process with tools like: 

The URL address of your website page or landing page that you want people to reach when they click your ad. It’s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.

Inspiration and briefing

To help you create your own ad, we will detail below the steps we followed to build a sample ad for an online store 

Please make sure to use your own creative – image, logo and text. The following content should be used as inspiration only and not be copied or reproduced. 

In this example, let’s say we own an online shoe store and we want to promote our large inventory.

Lead message


Lead image

Inspiration taken from We used the following image: 



In this case, we used an existing image. In your case, please use your own logo or you could also use a free icon service, for example:   

Secondary message

Free delivery until July 15 

Call to action

Buy online 

Color Palette

We used these 4 colours

  • Ad background : #111111
  • Ad title colour : #eeeeee
  • Call to action button background : #f8d857 
  • Call to action button font : #111111
Destination URL

Examples of landing page URLs:  

  4. ….


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Stephane Campana

Stephane Campana

Leading M32 Business Development

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