Explore the ecosystem surrounding your ad campaign through each of the 9 dimensions of paid marketing to up your game and increase your digital advertising skills. This free course is divided into 8 videos that will show you how to use and adapt each dimension to reach your goal and create a performant strategy.
“A tool for the times”
With 22 newspapers in 7 Quebec regions, Icimédias Group’s new M32ads platform facilitates the connection between local advertisers and the Group’s extensive consumer base of readers.
The local and regional press plays an essential role in communities. The journalists are the public’s eyes and ears on the ground. But it is also essential for all the area’s local businesses, which are increasingly valued.
Weekly newspapers are still published on paper, of course. However, with the accessibility of information, and the speed at which it is transmitted – sometimes even in real-time – content is now widely available on the Web.
Therefore, the advent of the M32ads platform, which is accessible from each local weekly newspaper, is a major asset to enable all local businesses to plan their online advertising campaigns directly on their newspaper’s website. Businesses can now book their ads just as easily and in the same way as on Facebook.
Finally, choosing your local weekly newspaper to advertise enables a surprisingly large and diversified readership.