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Real Estate Advertising Example

Home | The Market Buzz | How to create an online ad for Real Estate Services

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How to create an online ad for Real Estate Services

The real estate market is a very competitive and fast-growing industry. The need to stand out and be visible at the right time to buyers and sellers is key for success! And that’s where online advertising can be very effective in getting the word out about your services and increasing the number of leads and contacts. Make that phone ring! 

Think about your ad campaigns according to your objectives: to promote a service that sets you apart, to attract new sellers, to promote your available properties and arouse the interest of buyers, etc. 

Be strategic with your planning! Check out our Marketing Calendar or use key dates that for your industry to create the perfect timing for your ad! For example, you could refer to:  

  • Make Your Dream Come True Day (January 13) 
  • Organize Your Home Day (January 14) for interior design or storage items 
  • Spring Cleaning (in March) 
  • National Barbecue Month (May) to emphasize the new backyard buyers will get 
  • Moving Day (July 1) 
  • Back to School (in September) 

Read below to know all the components of the perfect ad, useful tools you may need, as well as some concrete examples to inspire you! 

Global Ingredients

Before building an ad, please make sure that you have all the rights to use any image, logo or content for commercial purposes.  

To build an Adon any M32 Ad Centers, you need seven ingredients. Click on any item below to find more info about each one.

Your lead message, or ad headline, should express your main message for your audience in 50 characters maximum. This piece comes first as you’ll be building your ad around this primary message. 

The lead image has a dimension of 300 pixels (width) by 200 pixels (height). We strongly recommend using your own picturesrepresenting your products or services. However, if you don’t have any relevant images, you can use external services such as: 

Your logo must be at least 300 x 130 pixels (width x height). Ideally, your logo should have a transparent background, for better visual results. If you don’t have a logo with a transparent background already, you can learn how to create one in the following video:  

 Alternatively, you can use online services to build a logo for free, such as:  

Your can include a secondary message, used as your ad description, with a text of 75 characters maximum.

Please note that this content will not be visible on the 728×90banner. 

The call to action is very important as this is how you invite potential clients or members. It should be clear and short (maximum 25 characters). 

Here are some suggestions :  

  • Sign up now
  • Subscribe now
  • Try for free
  • Get started now
  • Learn more
  • Join us
  • Book now
  • 50% off buy now
  • Make a reservation
  • Contact us now
  • Book an appointment

The harmony of colors is a science and an art that allows the final rendering of your Ad looks at its best. Thanks to artificial intelligence, you can now be supported in this process with tools like: 

The URL address of your website page or landing page that you want people to reach when they click your ad. It’s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.

Inspiration and briefing

To help you create your own ad, we will detail below the steps we followed to build a sample ad for a real estate broker or agent 

Please make sure to use your own creative – image, logo and text. The following content should be used as inspiration only and not be copied or reproduced. 

In this example, let’s say you are a real estate agent and you want to emphasize your strengths: lower commission and good results.

Lead message


Lead image

Inspiration taken from We used the following image: 

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Please use your own logo or you could also use a free icon service, for example:   

Secondary message

Free Estimation 

Call to action

I’m interested 

Color Palette

We used these 4 colours

    • Ad background: #111111 
    • Ad title: #eeeeee 
    • Call to action button background: #cbd0ce 
    • Call to action button font: #466974 
Destination URL

Examples of landing page URLs:  

  4. ….


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Stephane Campana

Stephane Campana

Leading M32 Business Development

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