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Home | The Market Buzz | Important marketing event dates 2024

 marketing event dates you won’t want to miss  

20 24

Planning your promotions or special events is not an easy task! First, you have to comb through different websites looking for holidays, special days or months to celebrate, etc. Then, you need to filter this list to choose the ones that best match your business personality, your products & services and the needs of your customers. Granted, it’s all very time-consuming!

But a well-prepared special offer, presented at the right time and in the right context, can make all the difference in your results. So it’s worth doing a few tests to see what works best for your company.

To help you out, we’ve put together a list of all the essential elements to consider and a calendar with some important dates to plan your next marketing events.

View the marketing event calendar [PDF]

How to plan your online advertising campaign

If you tend to place last-minute ads for certain events, you’ve likely noticed that your customers aren’t as eager to buy as you would like. In other words, this translates into less visibility and especially fewer sales than expected.

So how can you put all the chances on your side to be successful with your online ads and special offers?

By preparing yourself in advance!

Think about it… Don’t you start doing research several weeks before making an important purchase, to be ready for when prices drop on Black Friday? Guilty as charged? The big stores that make record sales during events like Valentine’s Day, Black Friday or Christmas plan their campaigns months ahead of time!

So why don’t you?

  1. Define your offer

It’s important to clearly define the promotion or event. This will reduce such questions as “Which stores does this apply to?” or “On which products can the discount be applied?”, which can easily be answered through an FAQ. This way, you limit the doubts and hesitations of your potential customers that could refrain them from buying.

  • What products or services will be featured?
  • What is the price?
  • What are the start and end dates?
  • What is your target audience?
  • What are the special conditions of the offer?
  • etc.
  1. Where and when will you run your ad campaign?

Once you’ve defined your offer, select the way you want to promote your ad.

Which platforms will you use? What are the best tools to reach your target? Be sure to select the publishers and media for your needs. Research the ad placements and formats available, the targeting options, their different features and benefits, etc.

Determine also the right timing. To help you target important dates, we’ve created a useful marketing event calendar. You can view it just below or even download a copy.

The earlier you get started, the more choices you’ll have regarding settings and options. Therefore, the higher your chances of running a successful campaign!

  1. Prepare the ad’s content

As you can see in the article about managing your online ad campaigns, there are different formats and media you can use: a video, an image with several display formats, audio, a newsletter, social media, etc. Each medium requires that you adapt both the text and format.

It is important to craft your content so that it has maximum impact!

If you haven’t already created your ads, know that when you use a self-service Ad Center, you get access to a very easy-to-use tool within the platform that will let you create ads quickly and easily. It’ll save you lots of time!

  1. Talk about it several weeks in advance

Perhaps you decided to keep it a secret until the end, telling yourself that it will be a “nice surprise” for your clients? Wrong! The problem here is that if the customer doesn’t know about it, they will most likely miss the opportunity and won’t be able to buy your product or attend your event.

So, try to tell them a few weeks in advance. For example: “Great news! On September 20, we are hosting a VIP event. Limited seating! Are you interested? Sign up now!”

  1. Launch your ad campaign!

Depending on your budget, you can do this a few days to a few months before the event.

But don’t forget this: consumers need to see a piece of content several times in order to fully understand it and take action.

So, get your ad out there early and test it out!

To make sure you don’t miss any important events, we’ve included a calendar with the most relevant dates for Canada and the U.S. You can download it in pdf format and keep it on hand or print it for easy reference throughout the year.

Tip: Bookmark this page in your favorites as we will update it regularly!

Marketing Events Calendar

Click on the month you are interested in to see the details or download the PDF file for an overview.


Spark New Beginnings and Smart Strategies, where every day is an opportunity to connect, engage, and grow!

  • 1 – New Year’s Day
  • 3 – Festival of Sleep Day
  • 8 – Bubble Bath Day
  • 13 – Make Your Dream Come True Day
  • 14 – Organize Your Home Day
  • 17 – Ditch New Year’s Resolutions Day
  • 19 – Popcorn Day
  • 22 – Nouvel an chinois (la date peut changer d’une année à l’autre)
  • 25 – National Plan for Vacation Day (date may change from year to year)
  • 28 – Data Privacy Day

Embrace connection and celebration, from the warmth of Valentine’s Day to the shared heritage of Black History Month.

  • National Children’s Dental Health Month
  • National Wedding Month
  • Black History Month
  • 2 – Groundhog Day
  • 10 – National Umbrella Day
  • 10 – Chinese New Year | It’s a Dragon Year
  • 11 – Super Bowl Sunday LVIII
  • 11 – World Wedding Day
  • 14 – Valentine’s Day

Empowering growth and sustainability, from International Women’s Day to Global Recycling Day and beyond!

  • Nutrition Month
  • 1 – National Wedding Planning Day
  • 1 – Employee Appreciation Day
  • 8 – International Women’s Day
  • 17 – St-Patrick’s Day
  • 18 – Global Recycling Day
  • 20 – Spring Equinox
  • 30 – National Doctors’ Day (USA)

Cultivate innovation and celebrate our planet, from the creative sparks of World Creativity Day to the global solidarity of Earth Day.

  • Earth Month
  • Oral Health Month
  • 1 – April Fools’ Day
  • 7 – World Health Day
  • 9 – Easter
  • 15 – US Tax Day
  • 21 – World Creativity and Innovation Day
  • 22 – Earth Day
  • 23 – World Book Day
  • 24 – Administrative Professionals Day

Nurturing wellness and honoring bonds, from Mental Health Awareness to Mother’s Day celebrations.

  • National Barbecue Month
  • Clean Air Month
  • Mental Health Awareness
  • 1 – International Workers’ Day
  • 1 – National Physician’s Day (Canada)
  • 5 – Cinco de Mayo
  • 11 – World Fair Trade Day
  • 12 – Mother’s Day 
  • 20 – Victoria Day / National Patriots’ Day (Canada / Quebec)
  • 28 – International Day of Action for Women’s Health

Celebrate vitality and diversity, from the energy of World Bicycle Day to the reflections of Father’s Day.

  • National Fresh Fruit and Vegetables Month
  • Men’s Health Month
  • 1 – Global Day of Parents
  • 3 – World Bicycle Day
  • 5 – World Environment Day
  • 5 – National Cancer Survivors Day
  • 16 – Father’s Day (date may change by country and year)
  • 21 – Summer Solstice
  • 21 – International Yoga Day
  • 24 – Saint-Jean-Baptiste (Quebec national day)

Sizzle and Sparkle! Amplify your brand in the heart of summer from the glory of Canada Day to the festive fireworks of Independence Day.

  • 1 – Canada Day
  • 3 – International Plastic Bag Free Day
  • 4 – Independence Day (USA)
  • 5 – National Bikini Day
  • 7 – Chocolate Day
  • 21 – National Ice Cream Day
  • 26 – Paris 2024 Summer Olympics

Celebrate the peak of summer with a tapestry of days that color our world, from the joy of books to the wisdom of age.

  • 5 – Civic Holiday (Canada) 
  • 9 – Book Lovers Day
  • 11 – Paris 2024 Summer Olympics
  • 12 – International Youth Day
  • 15 – Relaxation Day
  • 21 – Senior Citizens Day (USA)
  • 25 - National Second Hand Wardrobe Day
  • 26 - Women’s Equality Day (USA)

Fostering growth and gratitude, from the heartwarming Grandparents Day to the harmonious Autumnal Equinox.

  • Back to School
  • National yoga month
  • 2 – Labour Day (Canada)
  • 5 – International Day of Charity
  • 7 – World Beard Day
  • 8 – International Literacy Day / World Physical Therapy Day
  • 8 – Grandparents Day
  • 21 – International Day of Peace / World Gratitude Day
  • 22 – World Car Free Day
  • 22 – Fall Equinox
  • 29 – Coffee Day
  • 30 – International Podcast Day

Nourish, educate, and celebrate – from the harvests of Thanksgiving to the heartfelt smiles of World Mental Health Day.

  • 1 – National Seniors Day (Canada) / World Vegetarian Day
  • 4 – World Animal Day
  • 5 – World Teachers Day
  • 6 – World Smile Day
  • 9 – Fire Prevention Day
  • 10 – World Mental Health Day
  • 10 – Thanksgiving (Canada)
  • 16 – World Bread Day
  • 31 – Halloween

Embrace gratitude and giving, from the remembrance of veterans to the warmth of Thanksgiving.

  • National Healthy Skin Month
  • Movember
  • 1 – World Vegan Day
  • 3 – National Sandwich Day
  • 6 – World Paper-Free Day
  • 11 – Remembrance Day
  • 20 – Universal Children’s Day 
  • 28 – Thanksgiving (USA)
  • 29 – Black Friday
  • 30 – Small Business Saturday (USA)

Wrap up the year with celebration and reflection, from the festive joys of Christmas to the hopeful promise of New Year’s Eve.

  • Universal Human Rights Month
  • 2 – Cyber Monday 
  • 3 – International Day of Persons with Disabilities / Giving Tuesday
  • 10 – Human Rights Day
  • 10 – International Animal Rights Day
  • 11 – International Mountain Day
  • 14 – Free Shipping Day
  • 21 – Winter Solstice
  • 25 – Christmas
  • 26 – Boxing Day
  • 31 – New Year’s Eve

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