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How To Create A Good Online Ad For Valentine’s Day

Home | The Market Buzz | Creating Effective Valentine’s Day Online Ads: A Step-by-step Guide 

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Creating Effective Valentine's Day Online Ads: A Step-by-step Guide

Valentine’s Day is coming up and you don’t want to miss this opportunity to touch your customers’ hearts. No worries! We’re here to help you plan and create online advertising campaigns that will melt their hearts like chocolate in the sun!

Happening every year on February 14th, Valentine’s Day is definitely on the key marketing dates list for businesses that sell products or services related to gifts and romantic occasions. Cupid could help you attract new customers or boost your sales!

Online advertising is a great way to reach targeted consumers with special offers. But how do you create effective and impactful online ads for Valentine’s Day? Don’t panic, we’ve got everything you need to help you succeed!

Read along as we’ll share best practices for creating online ads that will reach your customers. We’ll give you tips on how to stand out from the competition, target the right consumers and offer lovely deals. So, are you ready to become an expert in online advertising for Valentine’s Day? Let’s get started!

Which kind of companies get the best results with Valentine’s Day-themed ads?

Generally speaking, businesses that sell products traditionally associated with love and romance may have the most benefit from using online advertising to promote special Valentine’s Day offers. Among other examples, it would be a great idea if you sell:

  • Jewelry,
  • Chocolates & sweets,
  • Flowers,
  • Stationery items.

If you’re rather in the service industry, there are also a wide variety of companies selling activities and experiences that shouldn’t miss this opportunity to promote special offers during this time. Good examples may include:

  • Restaurants,
  • Hotels,
  • Spas,
  • Wellness and massage therapy centers,
  • Online dating services.

And why not use this marketing strategy to promote even more original ideas that will stand out, such as:

  • Photographers,
  • Tattoo parlours,
  • A cooking or painting workshop for couples, etc.

Why and how to use online advertising for your Valentine’s Day special offers?

A cheaper and more effective strategy

There are several advantages to using online ads for your Valentine’s Day promotions. First of all, it allows you to reach a targeted audience in an efficient manner. Self-service platforms give you access to a wide range of filters and criteria to target your audience. Use these fields to refine your campaign and get better results.

Another great advantage is that online advertising is often less expensive than other advertising methods. All you have to do is define a small daily budget in your campaign settings. The fact that you can track your performance in real-time and adjust your campaigns along the way if needed makes it a simple way to maximize your advertising budget!

The perfect timing

When it comes to determining when to run your Valentine’s Day ads, there are generally two scenarios.

  • If you sell personalized items that require a specific production time, customers need to take action ahead of time. For example, if you create jewelry with an engraved message or other custom-made items. If this is your case, take into account the production time to plan your ad campaigns accordingly. Make sure that your customers will receive their gifts on time!
  • On the other hand, for many products or services offered on Valentine’s Day, lovers make last-minute purchases. This applies perfectly to restaurant outings, romantic getaways, as well as if you sell gourmet treats or bouquets of flowers for example. In this case, plan your campaigns in the weeks leading up to Valentine’s Day.

Stand out from your competitors

Get creative with your online Valentine’s Day advertising. Here are some ways to do this:

  • Spark emotions using moving images and well-chosen titles and descriptions.
  • Highlight exclusive offers that are only available during this time of the year.
  • Use humour and originality to stand out from the crowd.
  • Add special deals like free shipping or guarantee the delivery date.

Now let us guide you through the different steps of creating a great ad and the best practices you should follow!

Global Ingredients

Before building an ad, please make sure that you have all the rights to use any image, logo or content for commercial purposes.  

Creating an ad on M32 Ad Centers requires seven key elements. Click on each item below to learn more. If you need assistance with generating lead messages, images and colours, check out our article on ChatGPT and M32 for guidance.

 

Your lead message, or ad headline, should express your main message for your audience in 50 characters maximum. This piece comes first as you’ll be building your ad around this primary message. 

The lead image has a dimension of 300 pixels (width) by 200 pixels (height). We strongly recommend using your own picturesrepresenting your products or services. However, if you don’t have any relevant images, you can use external services such as: 

Your logo must be at least 300 x 130 pixels (width x height). Ideally, your logo should have a transparent background, for better visual results. If you don’t have a logo with a transparent background already, you can learn how to create one in the following video:  

 Alternatively, you can use online services to build a logo for free, such as:  

Your can include a secondary message, used as your ad description, with a text of 75 characters maximum.

Please note that this content will not be visible on the 728×90banner. 

The call to action is very important as this is how you invite potential clients or members. It should be clear and short (maximum 25 characters). 

Here are some suggestions :  

  • Sign up now
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  • Get started now
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  • Join us
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  • Make a reservation
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  • Book an appointment

The harmony of colors is a science and an art that allows the final rendering of your Ad looks at its best. Thanks to artificial intelligence, you can now be supported in this process with tools like: 

The URL address of your website page or landing page that you want people to reach when they click your ad. It’s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.

Inspiration and briefing

To help you create your own ad, we will detail below the steps we followed to build a sample ad for a dental clinic 

Please make sure to use your own creative – image, logo and text. The following content should be used as inspiration only and not be copied or reproduced. 

 

VALENTINE'S DAY FLOWERS FOR SALE

In this case, we just used a placeholder. but in your case please use your logo. source: https://www.vecteezy.com/ 

Surprise your loved one with fresh flowers

Buy now

We used these 4 colours

  • Ad background: #0e0114 
  • Ad title colour: #eeeeee 
  • Call to action button background: #250201 
  • Call to action button font: #f7eded

Examples of landing page URLs:  

  1. https://mysite.com/landing-page
  2. https://facebook.com/mypage/
  3. https://instagram.com/mypage/
  4. ....

Visuals

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Discover our article on how to use ChatGPT and M32

Advertising Campaigns with ChatGPT and M32

Say goodbye to tedious and time-consuming ad campaign creation with M32 Ad-Center and ChatGPT. Our powerful AI engine and local publisher platform will help you quickly and easily create display ads for any product or service you offer. Streamline your ad campaign process and focus on what matters for your business with M32 Ad-Center and ChatGPT.”

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Lisa Camacho

Lisa Camacho

Based in our Toronto location, Lisa has several years of experience in ad operations and digital sales. Within the M32 team, she’s leading the publishers and agencies relationships in Canada and USA. Connect with Lisa if you’d like to learn more about M32!

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