Building your ad on an adCenter requires the possibility of showcasing your logo, but how can you integrate it and match any background you would like for your ad?
Join Our Newsletter
Subscribe for exclusive offers and updates !!
Get inspired by advertisers’ success stories.
Get to know your local publishers and the people behind them.
Get better at managing your online ad campaigns and using the self-serve platform thanks to our tips & tricks.
Home | The Market Buzz | Creating Effective Valentine’s Day Online Ads: A Step-by-step Guide
Valentine’s Day is coming up and you don’t want to miss this opportunity to touch your customers’ hearts. No worries! We’re here to help you plan and create online advertising campaigns that will melt their hearts like chocolate in the sun!
Happening every year on February 14th, Valentine’s Day is definitely on the key marketing dates list for businesses that sell products or services related to gifts and romantic occasions. Cupid could help you attract new customers or boost your sales!
Online advertising is a great way to reach targeted consumers with special offers. But how do you create effective and impactful online ads for Valentine’s Day? Don’t panic, we’ve got everything you need to help you succeed!
Read along as we’ll share best practices for creating online ads that will reach your customers. We’ll give you tips on how to stand out from the competition, target the right consumers and offer lovely deals. So, are you ready to become an expert in online advertising for Valentine’s Day? Let’s get started!
Generally speaking, businesses that sell products traditionally associated with love and romance may have the most benefit from using online advertising to promote special Valentine’s Day offers. Among other examples, it would be a great idea if you sell:
If you’re rather in the service industry, there are also a wide variety of companies selling activities and experiences that shouldn’t miss this opportunity to promote special offers during this time. Good examples may include:
And why not use this marketing strategy to promote even more original ideas that will stand out, such as:
There are several advantages to using online ads for your Valentine’s Day promotions. First of all, it allows you to reach a targeted audience in an efficient manner. Self-service platforms give you access to a wide range of filters and criteria to target your audience. Use these fields to refine your campaign and get better results.
Another great advantage is that online advertising is often less expensive than other advertising methods. All you have to do is define a small daily budget in your campaign settings. The fact that you can track your performance in real-time and adjust your campaigns along the way if needed makes it a simple way to maximize your advertising budget!
When it comes to determining when to run your Valentine’s Day ads, there are generally two scenarios.
Get creative with your online Valentine’s Day advertising. Here are some ways to do this:
Now let us guide you through the different steps of creating a great ad and the best practices you should follow!
Before building an ad, please make sure that you have all the rights to use any image, logo or content for commercial purposes.
Creating an ad on M32 Ad Centers requires seven key elements. Click on each item below to learn more. If you need assistance with generating lead messages, images and colours, check out our article on ChatGPT and M32 for guidance.
Your lead message, or ad headline, should express your main message for your audience in 50 characters maximum. This piece comes first as you’ll be building your ad around this primary message.
The lead image has a dimension of 300 pixels (width) by 200 pixels (height). We strongly recommend using your own pictures representing your products or services. However, if you don’t have any relevant images, you can use external services such as:
Your logo must be at least 300 x 130 pixels (width x height). Ideally, your logo should have a transparent background, for better visual results. If you don’t have a logo with a transparent background already, you can learn how to create one in the following video:
Alternatively, you can use online services to build a logo for free, such as:
Your can include a secondary message, used as your ad description, with a text of 75 characters maximum.
Please note that this content will not be visible on the 728×90 banner.
The call to action is very important as this is how you invite potential clients or members. It should be clear and short (maximum 25 characters).
Here are some suggestions :
The harmony of colors is a science and an art that allows the final rendering of your Ad looks at its best. Thanks to artificial intelligence, you can now be supported in this process with tools like:
The URL address of your website page or landing page that you want people to reach when they click your ad. It’s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.
To help you create your own ad, we will detail below the steps we followed to build a sample ad for a dental clinic.
Please make sure to use your own creative – image, logo and text. The following content should be used as inspiration only and not be copied or reproduced.
VALENTINE'S DAY FLOWERS FOR SALE
Prompt for AI art engine: "Red and pink flowers for Valentine's Day" https://lexica.art/?q=Red+and+pink+flowers+for+Valentine%27s+Day&prompt=ec145e8e-56fc-4fc7-afb6-0ebc12cf9b46
In this case, we just used a placeholder. but in your case please use your logo. source: https://www.vecteezy.com/
Surprise your loved one with fresh flowers
We used these 4 colours
Examples of landing page URLs:
Say goodbye to tedious and time-consuming ad campaign creation with M32 Ad-Center and ChatGPT. Our powerful AI engine and local publisher platform will help you quickly and easily create display ads for any product or service you offer. Streamline your ad campaign process and focus on what matters for your business with M32 Ad-Center and ChatGPT.”
Subscribe for exclusive offers and updates !!