Explore the ecosystem surrounding your ad campaign through each of the 9 dimensions of paid marketing to up your game and increase your digital advertising skills. This free course is divided into 8 videos that will show you how to use and adapt each dimension to reach your goal and create a performant strategy.
Aligned with 1642’s DNA
Named in honour of Montreal’s founding date, 1642 gives a special place to partners who promote Quebec’s know-how. For a company determined to focus its advertising strategy accordingly and take the local dimension to another level, the M32ads tool comes at a perfect time.
1642 distributes its premium tonics and mixers in grocery stores and several specialty stores. The Montreal-based company’s cocktail beverages have become increasingly popular with the growing popularity of Quebec gins.
In addition to working with local suppliers for its natural flavours, labels and bottling, the team also creates cocktail recipes with microdistilleries.
M32ads differentiates itself among the ways to target regional media and plan its ads by bringing together various publishers in one place.
“It allows me to budget my advertising expenses on the media sites that will reach my target audience,” notes Mr. Poulain. “What better way for a company like mine that sells Quebec products to Quebecers to talk to my customers than through local media? Local media is more capable of knowing and targeting the audience, and the M32ads platform specifically promotes this expertise.”