Your lead message, or ad headline, should express your main message for your audience in 50 characters maximum. This piece comes first as you’ll be building your ad around this primary message. 

Halloween Trick: Play with the words you’re using to recall the theme of fear, horror, etc. 

The lead image has a dimension of 300 pixels (width) by 200 pixels (height). We strongly recommend using your own pictures representing your products or services. However, if you don’t have any relevant images, you can use external services such as: 

• unsplash.com
• pexels.com
• DALL.E

Halloween Trick: If you want to quickly evoke the theme of Halloween, you could use visuals of witches, vampires, spiders, ghosts, monsters, skeletons, or even candy, pumpkins or people wearing costumes. 

Your logo must be at least 300 x 130 pixels (width x height). Ideally, your logo should have a transparent background, for better visual results. If you don’t have a logo with a transparent background already, you can learn how to create one in the following video:  

• How to give your logo a transparent background 

 Alternatively, you can use online services to build a logo for free, such as:  

• Canva
• Freelogodesign.org
• Graphicsprings.com

Your can include a secondary message, used as your ad description, with a text of 75 characters maximum.

Please note that this content will not be visible on the 728×90 banner. 

The call to action is very important as this is how you invite potential clients or members. It should be clear and short (maximum 25 characters). 

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The harmony of colors is a science and an art that allows the final rendering of your Ad looks at its best. Thanks to artificial intelligence, you can now be supported in this process with tools like: 

• Colormind.io
• Designs.ai
• Colourlab.ai
• Khroma.co

Halloween Trick: Even though it’s normally recommended to remain consistent with your branding, you could totally make an exception and step out of your usual palette for special occasions like Halloween. Most used colours are orange, black, purple and neon green. 

The URL address of your website page or landing page that you want people to reach when they click your ad. It’s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.