Valentine’s Day is coming up and you don’t want to miss this opportunity to touch your customers’ hearts. No worries! We’re here to help you plan and create online advertising campaigns that will melt their hearts like chocolate in the sun!

Happening every year on February 14th, Valentine’s Day is definitely on the key marketing dates list for businesses that sell products or services related to gifts and romantic occasions. Cupid could help you attract new customers or boost your sales!

Online advertising is a great way to reach targeted consumers with special offers. But how do you create effective and impactful online ads for Valentine’s Day? Don’t panic, we’ve got everything you need to help you succeed!

Read along as we’ll share best practices for creating online ads that will reach your customers. We’ll give you tips on how to stand out from the competition, target the right consumers and offer lovely deals. So, are you ready to become an expert in online advertising for Valentine’s Day? Let’s get started!

Which kind of companies get the best results with Valentine’s Day-themed ads?

Generally speaking, businesses that sell products traditionally associated with love and romance may have the most benefit from using online advertising to promote special Valentine’s Day offers. Among other examples, it would be a great idea if you sell:

• Jewelry,
• Chocolates & sweets,
• Flowers,
• Stationery items.

If you’re rather in the service industry, there are also a wide variety of companies selling activities and experiences that shouldn’t miss this opportunity to promote special offers during this time. Good examples may include:

• Restaurants,
• Hotels,
• Spas,
• Wellness and massage therapy centers,
• Online dating services.

And why not use this marketing strategy to promote even more original ideas that will stand out, such as:

• Photographers,
• Tattoo parlours,
• A cooking or painting workshop for couples, etc.

Why and how to use online advertising for your Valentine’s Day special offers?

A cheaper and more effective strategy

There are several advantages to using online ads for your Valentine’s Day promotions. First of all, it allows you to reach a targeted audience in an efficient manner. Self-service platforms give you access to a wide range of filters and criteria to target your audience. Use these fields to refine your campaign and get better results.

Another great advantage is that online advertising is often less expensive than other advertising methods. All you have to do is define a small daily budget in your campaign settings. The fact that you can track your performance in real-time and adjust your campaigns along the way if needed makes it a simple way to maximize your advertising budget!

The perfect timing

When it comes to determining when to run your Valentine’s Day ads, there are generally two scenarios.

• If you sell personalized items that require a specific production time, customers need to take action ahead of time. For example, if you create jewelry with an engraved message or other custom-made items. If this is your case, take into account the production time to plan your ad campaigns accordingly. Make sure that your customers will receive their gifts on time!
• On the other hand, for many products or services offered on Valentine’s Day, lovers make last-minute purchases. This applies perfectly to restaurant outings, romantic getaways, as well as if you sell gourmet treats or bouquets of flowers for example. In this case, plan your campaigns in the weeks leading up to Valentine’s Day.

Stand out from your competitors

Get creative with your online Valentine’s Day advertising. Here are some ways to do this:

• Spark emotions using moving images and well-chosen titles and descriptions.
• Highlight exclusive offers that are only available during this time of the year.
• Use humour and originality to stand out from the crowd.
• Add special deals like free shipping or guarantee the delivery date.

Now let us guide you through the different steps of creating a great ad and the best practices you should follow!