Dentist Advertising Example

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Dentist Advertising Example

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How to create an online ad for Dentists or Dental Clinics

Online advertising is a very efficient way to increase awareness, get people’s attention and ultimately, attract more clients for your products and services.

As a dentist or a dental clinic, you can create ad campaigns for a variety of purposes: share promotions or special events, emphasize a specific service, promote a new service, attract new patients looking for dental services, generate leads, book more appointments, etc.

Be strategic with your planning! Don’t hesitate to refer to our Marketing Calendar and use events/dates that are relevant to your industry to create a perfect timing for your ad! For example, you could refer to:

World Smile Day: the first Friday of October
National Children’s Dental Health Month: in February
Oral Health Month: in April

Read below to know all the components of the perfect ad, useful tools you may need, as well as some concrete examples to inspire you!

Global Ingredients

Before building an ad, please make sure that you have all the rights to use any image, logo or content for commercial purposes.

To build an Ad on any M32 Ad Centers, you need seven ingredients. Click on any item below to find more info about each one. 

1. Your lead message: 50 characters maximum

Your lead message, or ad headline, should express your main message for your audience in 50 characters maximum. This piece comes first as you’ll be building your ad around this primary message.

2. Your lead image: 300 x 200 pixels

The lead image has a dimension of 300 pixels (width) by 200 pixels (height). We strongly recommend using your own pictures representing your products or services. However, if you don’t have any relevant images, you can use external services such as:

3. Your logo (optional)

Your logo must be at least 300 x 130 pixels (width x height). Ideally, your logo should have a transparent background, for better visual results. If you don’t have a logo with a transparent background already, you can learn how to create one in the following video:

How to give your logo a transparent background

Alternatively, you can use online services to build a logo for free, such as:

4. Your secondary message (optional)

Your can include a secondary message, used as your ad description, with a text of 75 characters maximum.

Please note that this content will not be visible on the 728×90 banner.

5. Your CTA or Call to action

The call to action is very important as this is how you invite potential clients or members. It should be clear and short (maximum 25 characters).

Here are some suggestions :

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6. A Color Palette

The harmony of colors is a science and an art that allows the final rendering of your Ad looks at its best. Thanks to artificial intelligence, you can now be supported in this process with tools like:

7. Your destination URL

The URL address of your website page or landing page that you want people to reach when they click your ad. It’s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.

Inspiration and briefing

To help you create your own ad, we will detail below the steps we followed to build a sample ad for a dental clinic.

Please make sure to use your own creative – image, logo and text. The following content should be used as inspiration only and not be copied or reproduced.

Inspired by the following print ad, we’ve built an updated version with our Ad Center tool: