Digital Marketing

This last video addresses the end point of your online advertising campaign: the landing page. We will tell you the do’s and don’ts, what it should contain and what to avoid, how to test and what to change in order to get the best results. To conclude this course, the most important is to set

Let us show you the core elements that make a good and efficient creative. Tailor your ad campaign to your target and play around with text, images and color settings to reach your goal. We’ll also talk about the importance of testing different options to refine your results. Catch the attention of your viewers with a

You can combine more than one targeting option. However, they are not all compatible with each other, nor are they all good for all objectives. In this video, you’ll learn how to define and control the ideal frequency cap of your ad campaign as well as contextual, geographic, and demographic targeting parameters.  Video Duration :

An online advertising campaign must absolutely take into account the context, meaning the editorial environment and technological platform on which it will be displayed. By understanding the specifics of each of these elements, you will be better positioned to adapt your ad campaign and therefore get better results.   Video Duration : 13 min 51 sec

In this video, we’ll cover two other dimensions of paid marketing: pricing models and ad format types. Define the best pricing model for your objective and unravel useful but mysterious terms such as CPI, CPM and CPA. We will also explore the different ad formats as well as the most important factors to consider for

Understand which data will help you achieve your goals and the changes to make along the way. Know that you can always end a digital advertising campaign with a better performance than was originally planned, by getting to know better the different metrics and which one to use according to your objectives.  Video Duration :

Determine your digital marketing goals on 3 levels: awareness, engagement and direct response. There is a big difference between a prospect who doesn’t know you and one who’s ready to buy, so you must adapt your goal and message accordingly. We’ll show you the rules to determine your objectives and thus optimize your investment.  Video