Lesson 4 – Online Advertising Pricing Models & Ad Format Types

In this video, we’ll cover two other dimensions of paid marketing: pricing models and ad format types. Define the best pricing model for your objective and unravel useful but mysterious terms such as CPI, CPM and CPA. We will also explore the different ad formats as well as the most important factors to consider for your digital advertising campaign. 

Video Duration : 13 min 02 sec

Course Notes : 

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