Lesson 2 – Online Campaign Objectives

Determine your digital marketing goals on 3 levels: awareness, engagement and direct response. There is a big difference between a prospect who doesn’t know you and one who’s ready to buy, so you must adapt your goal and message accordingly. We’ll show you the rules to determine your objectives and thus optimize your investment. 

Video Duration : 14 min 51 sec.

Lesson Notes : 

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