Advertising Tailored to an Investor Audience
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Advertising Tailored to an Investor Audience
Stockwatch has joined with M32ads to offer advertising opportunities to companies targeting retail investors.
Since its launch in 1995, Stockwatch offers hype-free stock market news and detailed data on Canadian and U.S. stock markets as well as alternative trading systems. The Vancouver-based company serves both industry professionals and retail investors with news, quotes, trades, charts and analytics presented in real time on its easy-to-search website and mobile apps.
“We have been serving programmatic ads for years and want to branch out into direct business-to-business advertising,” explains the Stockwatch Sales Team.
“We set up our own Ad Center to offer advertising opportunities for small and medium-sized businesses. Our audience is ideal for companies targeting retail investors in junior mining and other Canadian market sectors, while appealing generally to active investors and other high-net-worth individuals.”
Invest Better, Advertise Better
The Stockwatch team was impressed with the M32 Ad Center platform.
“The Ad Center checked all the boxes for what we were looking for in a direct self-serve advertising platform. We liked the easy-to-use platform offering our customers the ability to control their account and make their own creatives. We liked the control of approving all ad content and the automated integration with GAM. The reporting and admin features are simple and function well. The team at M32 provides excellent and timely customer support.”
The Stockwatch team is pleased advertisers can easily run and optimize their ads while reducing creation and management costs. “We think the most exciting thing for our advertisers is that they can monitor performance in real time and to adjust the campaign if needed.”
“M32ads gives advertisers the control and flexibility of advertising giants like Google or Meta with the added benefits of a local, privacy-friendly platform. Without needing to collect an excessive amount of data, advertisers know our audience meets their target demographic,” says the team.
Click here to learn more about Stockwatch and its Ad Center.
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Lisa Camacho
Based in our Toronto location, Lisa has several years of experience in ad operations and digital sales. Within the M32 team, she’s leading the publishers and agencies relationships in Canada and USA. Connect with Lisa if you’d like to learn more about M32!
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