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Home | The Market Buzz | Éditions Nordiques joined the Self-serve movement 

Éditions Nordiques joined the Self-serve movement

In a context where many new clients are reluctantly turning to advertising placement solutions that benefit U.S. giants, M32ads is meeting a real need, says Martin Thomas, publisher at Les Éditions Nordiques. A local and regional unwavering devotion to the newspaper chain that finds resonance on this platform.

Le Charlevoisien, Journal Haute-Côte-Nord, Le Manic and Le Nord-Côtier; are all linked to an information website, the four publications are under the umbrella of Les Éditions Nordiques.

“We broadcast the news around the clock on a daily basis. Monthly, that’s 292,000 unique visitors on our Web platforms and over a million page views,”

A very appealing volume for customers seeking visibility. While three of their group’s newspapers are on the Côte-Nord and one in Charlevoix—within regional communities where they’re still the only print media—online content is more than ever accessible, beyond geographical boundaries.

“Obviously, we serve a very local and regional purpose. Our mission is to keep our local people informed, but also to showcase them to the outside world. With digital technology, people from everywhere are visiting us, explains the publisher of Les Éditions Nordiques. Of course, we monetize our web platforms with advertising. And the Ad Center is fulfilling this need since some clients prefer to do their own placements rather than delegate to our sales teams. M32ads is a tool that allows them to create, plan and manage their campaign. It’s a local solution to purchasing ads online.”

Simplicity, efficiency and accessibility are among the selling points, he says. Plus, the same possibilities of a traditional advertising placement are offered.

“From within the platform, people decide which one of our sites they want to target, and which audience segments. Having such an effective local solution is a win-win situation for everyone. We’re very excited about this new technology and look forward to launching our Ad Center in the coming weeks,”

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Lisa Camacho

Lisa Camacho

Based in our Toronto location, Lisa has several years of experience in ad operations and digital sales. Within the M32 team, she’s leading the publishers and agencies relationships in Canada and USA. Connect with Lisa if you’d like to learn more about M32!

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