A very appealing volume for customers seeking visibility. While three of their group’s newspapers are on the Côte-Nord and one in Charlevoix—within regional communities where they’re still the only print media—online content is more than ever accessible, beyond geographical boundaries.

“Obviously, we serve a very local and regional purpose. Our mission is to keep our local people informed, but also to showcase them to the outside world. With digital technology, people from everywhere are visiting us, explains the publisher of Les Éditions Nordiques. Of course, we monetize our web platforms with advertising. And the Ad Center is fulfilling this need since some clients prefer to do their own placements rather than delegate to our sales teams. M32ads is a tool that allows them to create, plan and manage their campaign. It’s a local solution to purchasing ads online.”

Simplicity, efficiency and accessibility are among the selling points, he says. Plus, the same possibilities of a traditional advertising placement are offered.