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Le Devoir Unveils Its Platform

Home | The Market Buzz | Le Devoir Unveils Its New Self-Service Advertising Platform

Le Devoir Unveils Its New Self-Service Advertising Platform

Le Devoir is expanding its range of digital advertising services by launching the “Self-Service Advertising” platform. Starting today, the platform will allow advertisers to autonomously create advertising campaigns on the Le Devoir website.

In order to offer an alternative to the major social platforms and to simplify advertisers’ access to our digital advertising inventories, “Self-Service Advertising” provides a simple, secure, and affordable solution for disseminating their message and promoting their brand on the Le Devoir website, a diversified and engaging advertising environment frequented by more than a million readers per week.

With Self-Service Advertising, our goal is to simplify advertisers' access to our digital advertising inventory. While it is now possible to create advertising campaigns with a few clicks on popular social platforms, traditional media must offer innovative solutions like this new platform to attract and retain advertisers.

This platform will accompany advertisers throughout the process of creating their advertising campaign, while allowing them to track the activities and performance results of their campaign in real time.

The “Self-Service Advertising” platform of Le Devoir is now available at: https://www.ledevoir.com/publicite/en/libre-service/

For more information on “Self-Service Advertising,” please contact the Advertising Sales and Media Solutions team: publicite@ledevoir.com

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