Targeting the Right Clients Directly
Since its founding in 1952, Biron Health Group has positioned itself as a leader in the field of diagnostics. Its medical laboratory, medical imaging, sleep care and occupational health expertise meet the needs of its clients at some 120 points of service in most regions of Quebec. Biron employs more than 1,000 people, including healthcare professionals and experts in different fields. Patients are always the top priority. Biron believes that every person deserves the right care, when they need it, and a relationship of trust with their experts.
The M32 Ad Center helps Biron create simple and effective advertising campaigns that ensure the visibility of its services on a local level. “Having immediate access to a localized target audience lets us present our advertising to the right people,” explains Charles André Coffin, Inbound Marketing Coordinator at Biron. “The parameters to select clearly define our campaign, helping us focus on the audience that will benefit most from our service offerings.”
“M32ads therefore becomes a key local partner for an effective approach targeting the right clients. It is an innovative tool in the world of digital marketing.”
“The digital marketing field is evolving very quickly,” says Mr. Coffin. “The M32ads platform holds an important place because it localizes our promotional activities without us needing to go through a large advertising provider, which often requires complex organization.
“Dragging and dropping our creative elements and seeing them adapted to different formats makes the process very appealing. It simplifies our advertising approach while giving us a sense of security.”
Biron can stand out in its area of expertise and achieve its goals with the help of concrete and practical tools.
“From advertising specific services to recruiting potential employees, the Ad Center’s tools will be useful,” notes Charles André Coffin. “It’s all in the approach. We have to choose the right ad at the right time to get the best results for our needs, and our clients’ needs.”
M32ads offers a more targeted market than large advertising platforms and a user-friendly visual creation process which are beneficial for Biron.
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Lisa Camacho
Based in our Toronto location, Lisa started her career in print media and branched out into sales and client relations for two of the world’s leading brands in the automotive and travel industry. Within the M32 team, she’s leading the publishers and agencies relationships in Canada and the USA. Connect with Lisa if you’d like to learn more about M32!
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