{"id":30388,"date":"2023-03-21T23:00:25","date_gmt":"2023-03-21T23:00:25","guid":{"rendered":"https:\/\/m32ads.com\/?p=30388"},"modified":"2023-03-21T23:00:55","modified_gmt":"2023-03-21T23:00:55","slug":"how-to-create-a-good-online-ad-for-hotels-and-bbs","status":"publish","type":"post","link":"https:\/\/m32ads.com\/The-buzz\/how-to-create-a-good-online-ad-for-hotels-and-bbs\/","title":{"rendered":"How to create a good online ad for hotels and b&bs\u00a0"},"content":{"rendered":"\t\t
Home<\/a> | The Market Buzz<\/a> | How to create a good online ad for hotels and b&bs<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t If you are managing a hotel, Bed & Breakfast or guest house and wondering if online advertising could be a good strategy for you, the answer is Absolutely Yes!<\/p> Digital ads can be a very effective tool especially in the tourism industry, and could help you achieve several sales and marketing goals.<\/p> As a hotel or B&B owner, well-designed advertising campaigns can help you:<\/p> In the “Global Ingredients<\/strong><\/span>” section below, you will find all the technical details you need to know to create the 7 components of your ad. Before jumping to this list, we would like to highlight 3 strategic elements that are particularly important to consider in the tourism industry.<\/p> Depending on the type of establishment, your usual clientele, your location or even the time of year, you may want to target different audiences for your ads.<\/p> For example families, romantic packages for adults, business people, and music lovers if you are near a festival, etc.<\/p> Defining your target audience is the first step to complete. It will then help you choose the appropriate visual, a good call to action and the most relevant timing for your advertising campaign.<\/p> Using compelling images is always an essential part of advertising, and this is even more true if you’re running campaigns for hotels and B&Bs. Photos make it real. It gives people a first impression and makes them want to be there. Use high-quality images that showcase your rooms, facilities and surroundings.<\/p> Be strategic with your planning! Don\u2019t hesitate to refer to our Marketing Calendar and use events\/dates that are relevant to your industry to create a perfect timing for your ad! For example, you could refer to:<\/p> Now that the basics are out of the way, let\u2019s dive into the technical info: what are the components of a good ad, some practical tools you may need to create it, and some examples to inspire you!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Before building an ad, please make sure that you have all the rights to\u202fuse any image, logo or content<\/span> for commercial purposes<\/span>.<\/span><\/span>\u00a0<\/span>\u00a0<\/strong><\/em><\/span><\/p> Creating an ad on M32 Ad Centers requires seven key elements. Click on each item below to learn more. If you need assistance with generating lead messages, images and colours, check out our article on ChatGPT and M32 for guidance<\/a>.<\/span><\/span><\/p> \u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Your lead message<\/span>,<\/span> or ad headline<\/span>,<\/span> should express your main message for your audience in<\/span><\/span> 50 characters maximum<\/span><\/span><\/strong>. <\/span>This piece comes <\/span>first as you\u2019ll be building <\/span>your ad<\/span> around this primary message.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t The lead image has a dimension of 300 pixels <\/span>(w<\/span>idth<\/span>) by <\/span>200 pixels <\/span>(h<\/span>eight<\/span>)<\/span>.\u202f<\/span><\/span>We strongly recommend us<\/span>ing<\/span> your <\/span>own <\/span>pictures<\/span><\/span><\/strong>\u202f<\/strong>representing your products or services. However, if you <\/span>don\u2019t have any relevant <\/span>images<\/span>,<\/span> you can use external services such as:<\/span><\/span>\u00a0<\/span><\/p> Your logo must be at least 300 x 130 pixels (<\/span>w<\/span>idth x <\/span>h<\/span>eight).\u202fIdeally, your logo <\/span>should<\/span> have a transparent background<\/span>, for better <\/span>visual<\/span> results. If you don\u2019t have <\/span>a logo with a transparent background already, you can learn how to create one in the following video:\u00a0<\/span><\/span>\u00a0<\/span><\/p> \u00a0<\/span>Alternatively, you can use online services to build a logo for free, such as:\u00a0<\/span>\u00a0<\/span><\/p> Your <\/span>can include a <\/span>secondary message<\/span>, used as your <\/span>ad description<\/span>, with a text of<\/span> 75 characters maximum.<\/span><\/p> Please note<\/span> that<\/span> this content will not be visible on the\u202f<\/span><\/span>728\u00d790<\/span><\/span>\u202f<\/span>banner<\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t The <\/span>c<\/span>all to action is <\/span>very important as this is how you<\/span> invite potential clients or members. <\/span>It should be clear and short (<\/span>maximum <\/span>25 <\/span>characters<\/span>)<\/span>.<\/span><\/span>\u00a0<\/span><\/p> Here are some suggestions :\u00a0\u00a0<\/p> The <\/span>harmony <\/span>of <\/span>c<\/span>olors is a science and an art that allows the final rendering of your Ad <\/span>l<\/span>ooks at its best. Thanks to <\/span>\t\t\t\t\t\t\t\t\t\t\t
How to create a good online ad for hotels and b&bs <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
3 key elements to consider before planning your ad campaign<\/span><\/strong><\/h4>
Define your ideal target<\/span><\/strong><\/h4>
Choose the perfect picture<\/span><\/strong><\/h4>
Plan the date<\/span><\/strong><\/h4>
Global Ingredients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t