{"id":29647,"date":"2022-11-09T22:35:41","date_gmt":"2022-11-09T22:35:41","guid":{"rendered":"https:\/\/m32ads.com\/?p=29647"},"modified":"2022-11-09T22:39:44","modified_gmt":"2022-11-09T22:39:44","slug":"a-local-solution-to-purchasing-ads-online","status":"publish","type":"post","link":"https:\/\/m32ads.com\/The-buzz\/a-local-solution-to-purchasing-ads-online\/","title":{"rendered":"A Local Solution to Purchasing Ads Online"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

A Local Solution to Purchasing Ads Online<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Home<\/a> | The Market Buzz<\/a> | \u00c9ditions Nordiques<\/span> joined the Self-serve movement<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

\u00c9ditions Nordiques joined the Self-serve movement <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

In a context where many new clients are reluctantly turning to advertising placement solutions that benefit U.S. giants, M32ads is meeting a real need, says Martin Thomas, publisher at Les \u00c9ditions Nordiques<\/a>. A local and regional unwavering devotion to the newspaper chain that finds resonance on this platform.<\/p>

Le Charlevoisien<\/a>, Journal Haute-C\u00f4te-Nord<\/a>, Le Manic<\/a> and Le Nord-C\u00f4tier<\/a>; are all linked to an information website, the four publications are under the umbrella of Les \u00c9ditions Nordiques.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t

\n\t\t\t\t\u201cWe broadcast the news around the clock on a daily basis. Monthly, that\u2019s 292,000 unique visitors on our Web platforms and over a million page views,\u201d \t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tdeclares Mr.\u202fThomas. <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

A very appealing volume for customers seeking visibility. While three of their group\u2019s newspapers are on the C\u00f4te-Nord and one in Charlevoix\u2014within regional communities where they\u2019re still the only print media\u2014online content is more than ever accessible, beyond geographical boundaries.<\/p>

\u201cObviously, we serve a very local and regional purpose. Our mission is to keep our local people informed, but also to showcase them to the outside world. With digital technology, people from everywhere are visiting us, explains the publisher of Les \u00c9ditions Nordiques. Of course, we monetize our web platforms with advertising. And the Ad Center is fulfilling this need since some clients prefer to do their own placements rather than delegate to our sales teams. M32ads is a tool that allows them to create, plan and manage their campaign. It\u2019s a local solution to purchasing ads online.\u201d<\/p>

Simplicity, efficiency and accessibility are among the selling points, he says. Plus, the same possibilities of a traditional advertising placement are offered.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t

\n\t\t\t\t\u201cFrom within the platform, people decide which one of our sites they want to target, and which audience segments. Having such an effective local solution is a win-win situation for everyone. We\u2019re very excited about this new technology and look forward to launching our Ad Center in the coming weeks,\u201d \t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tconcludes Martin Thomas.<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\n \n\n\t \n
\n\n <\/span> \n Discover \u00c9ditions Nordiques<\/span>\n\n <\/div>\n\t <\/a>\n <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t