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\n\t\t\tHalloween Advertising Example<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Halloween Advertising Example<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tHome<\/a> | The Market Buzz<\/a> | How to create an online ad for<\/span> Halloween<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/m32ads.com\/wp-content\/uploads\/2022\/10\/pexels-monstera-5634767B-768x512.jpeg\")
\t\t\t\t\t\t\t\t\t\t\tSource : https:\/\/www.pexels.com\/photo\/pumpkin-on-brown-wooden-table-5634767\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\n\t\t\tHow to create an online ad for Halloween <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tDid you know that Halloween is one of Canadians\u2019 favourite holidays, and a unique opportunity to stand out with original ad campaigns?<\/p>
We’ve gathered some interesting stats to give you a better idea of the overall buying environment surrounding this event:<\/p>
- 45% of Canadians<\/strong> celebrate Halloween<\/a>.<\/li>
- In 2022, 86% of Canadians who celebrate Halloween plan to spend<\/a> the same or more as compared to last year<\/strong>.<\/li>
- More than 60% of Canadians<\/strong> will plan ahead at least a week before Halloween to make purchases<\/a>.<\/li>
- Around 55% of Canadians<\/strong> would prefer to shop locally in person<\/a> for Halloween to support local businesses<\/strong>.<\/li>
- In 2022, the budget allocated by Canadians to Halloween should increase by 28.4%<\/strong> in comparison with last year, for a total amount of $1.64 billion<\/strong><\/a>.<\/li><\/ul>
While children and adults are getting excited preparing for that spooky night, your company should too! Halloween could be a particularly good fit for your industry and audience. Spending during this time will be mainly directed towards decoration, costumes, make-up, party accessories, pumpkins, candies and sweets or themed activities.<\/strong><\/p>
Even if your products or services are not directly related to Halloween’s usual purchases, it is also a terrific opportunity to get creative with your ad campaigns. By using the Halloween codes (colours, puns, imagery…), you will be able to create striking and impactful visuals.<\/p>
Read below to know all the components of the perfect ad, useful tools you may need, as well as some concrete examples to inspire you!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\tGlobal Ingredients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tBefore building an ad, please make sure that you have all the rights to\u202fuse any image, logo or content<\/span> for commercial purposes<\/span>.<\/span><\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/span><\/p><\/div>
To build an\u202f<\/span>Ad<\/span>\u202f<\/span>on any<\/span> M32 Ad Centers<\/span>,<\/span> you need seven ingredients<\/span>. Click on any item below to find more info about each one.<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t1. Your lead message: 50 characters maximum<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tYour lead message<\/span>,<\/span> or ad headline<\/span>,<\/span> should express your main message for your audience in<\/span><\/span> 50 characters maximum<\/span><\/span><\/strong>. <\/span>This piece comes <\/span>first as you\u2019ll be building <\/span>your ad<\/span> around this primary message.<\/span><\/span>\u00a0<\/span><\/p>
Halloween\u202f<\/span>Trick<\/span>:<\/span><\/span><\/strong><\/span> Play with <\/span>the <\/span>words <\/span>you\u2019re using <\/span>to recall the theme of fear, horror, etc.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t2. Your lead image: 300 x 200 pixels<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe lead image has a dimension of 300 pixels <\/span>(w<\/span>idth<\/span>) by <\/span>200 pixels <\/span>(h<\/span>eight<\/span>)<\/span>.\u202f<\/span><\/span>We strongly recommend us<\/span>ing<\/span> your <\/span>own <\/span>pictures<\/span><\/span><\/strong>\u202f<\/strong>representing your products or services. However, if you <\/span>don\u2019t have any relevant <\/span>images<\/span>,<\/span> you can use external services such as:<\/span><\/span>\u00a0<\/span><\/p>
- unsplash.com<\/a><\/li>
- pexels.com<\/a><\/li>
- DALL.E<\/a><\/li><\/ul>
Halloween\u202fTrick<\/span>:<\/span><\/span><\/strong><\/span> If you want to quickly evoke the theme of Halloween, you could use visuals of witches, vampires, spiders, ghosts, monsters, skeletons, or even candy, pumpkins or people <\/span>wearing<\/span> costumes.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t3. Your logo (optional) <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tYour logo must be at least 300 x 130 pixels (<\/span>w<\/span>idth x <\/span>h<\/span>eight).\u202fIdeally, your logo <\/span>should<\/span> have a transparent background<\/span>, for better <\/span>visual<\/span> results. If you don\u2019t have <\/span>a logo with a transparent background already, you can learn how to create one in the following video:\u00a0<\/span><\/span>\u00a0<\/span><\/p>
- How to give your logo a transparent background\u00a0<\/a><\/li><\/ul>
\u00a0<\/span>Alternatively, you can use online services to build a logo for free, such as:\u00a0<\/span>\u00a0<\/span><\/p>
- Canva<\/a><\/li>
- Freelogodesign.org<\/a><\/li>
- Graphicsprings.com<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t4. Your secondary message (optional)<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
Your <\/span>can include a <\/span>secondary message<\/span>, used as your <\/span>ad description<\/span>, with a text of<\/span> 75 characters maximum.<\/span><\/p>
Please note<\/span> that<\/span> this content will not be visible on the\u202f<\/span><\/span>728\u00d790<\/span><\/span>\u202f<\/span>banner<\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t5. Your CTA or Call to action<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe <\/span>c<\/span>all to action is <\/span>very important as this is how you<\/span> invite potential clients or members. <\/span>It should be clear and short (<\/span>maximum <\/span>25 <\/span>characters<\/span>)<\/span>.<\/span><\/span>\u00a0<\/span><\/p>
Here are some suggestions :\u00a0\u00a0<\/p>
- Sign up now<\/li>
- Subscribe now<\/li>
- Try for free<\/li>
- Get started now<\/li>
- Learn more<\/li>
- Join us<\/li>
- Book now<\/li>
- 50% off buy now<\/li>
- Make a reservation<\/li>
- Contact us now<\/li>
- Book an appointment<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t6. A Color Palette<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
The <\/span>harmony <\/span>of <\/span>c<\/span>olors is a science and an art that allows the final rendering of your Ad <\/span>l<\/span>ooks at its best. Thanks to <\/span>a<\/span>rtificial intelligence, you can now be supported in this process<\/span> with tools like:\u00a0<\/span><\/span><\/p>
- Colormind.io<\/a><\/li>
- Designs.ai<\/a><\/li>
- Colourlab.ai<\/a><\/li>
- Khroma.co<\/a><\/li><\/ul>
Halloween\u202fTrick<\/span>: <\/span><\/span><\/strong>Even though it\u2019s <\/span>norm<\/span>ally recommended to remain consistent with your branding, you<\/span> could totally make an exception and <\/span>step<\/span> out of your usual palette for special occasions like Halloween. <\/span>Most used <\/span>colo<\/span>u<\/span>rs are orange, black, purple and neon green.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t7. Your destination URL<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe URL address of your website page or landing page that you want people to reach when they click your ad. It\u2019s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\tInspiration and briefing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tTo help you create your own ad, we will detail below the steps we followed to build a sample <\/span>Halloween ad for a scented candle store.<\/span><\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/span><\/p><\/div>
Please make sure to use your own creative \u2013 image, logo and text. The following content should be used as inspiration only and not be copied or reproduced.<\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t \n \n <\/i><\/span><\/i><\/span>Lead message<\/span><\/i><\/div>DARKNESS HAS NEVER BEEN SO RELAXING<\/span><\/span>\u00a0<\/span><\/p><\/div>\n <\/div>
\n <\/i><\/span><\/i><\/span>Lead image<\/span><\/i><\/div>Inspiration was taken from DALL-E<\/a> (<\/span>https:\/\/openai.com\/dall-e-2\/<\/span><\/a>), a site that creates images using artificial intelligence and natural language. We used the following search terms:<\/span>\u00a0<\/span><\/p>
![\"\"](\"https:\/\/m32ads.com\/wp-content\/uploads\/2022\/10\/DALL\u00b7E-2022-10-28-15.02.07-Halloween-witch-relaxing-on-a-sofa-next-to-a-lit-candle-and-a-carved-pumpkin--300x300.png\")
Generated by DALL.E<\/figcaption><\/figure><\/div>\n <\/div>\n Based on a free icon service, we used the following image:<\/span>\u00a0<\/span><\/p>
Source:\u202f<\/span>https:\/\/www.iconfinder.com\/icons\/4167898\/burial_candle_cultures_flame_pray_prayer_ritual_icon<\/span><\/a>\u00a0\u00a0<\/span>\u00a0<\/span><\/p>
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Home<\/a> | The Market Buzz<\/a> | How to create an online ad for<\/span> Halloween<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSource : https:\/\/www.pexels.com\/photo\/pumpkin-on-brown-wooden-table-5634767\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\tHow to create an online ad for Halloween <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
How to create an online ad for Halloween <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tDid you know that Halloween is one of Canadians\u2019 favourite holidays, and a unique opportunity to stand out with original ad campaigns?<\/p>
We’ve gathered some interesting stats to give you a better idea of the overall buying environment surrounding this event:<\/p>
- 45% of Canadians<\/strong> celebrate Halloween<\/a>.<\/li>
- In 2022, 86% of Canadians who celebrate Halloween plan to spend<\/a> the same or more as compared to last year<\/strong>.<\/li>
- More than 60% of Canadians<\/strong> will plan ahead at least a week before Halloween to make purchases<\/a>.<\/li>
- Around 55% of Canadians<\/strong> would prefer to shop locally in person<\/a> for Halloween to support local businesses<\/strong>.<\/li>
- In 2022, the budget allocated by Canadians to Halloween should increase by 28.4%<\/strong> in comparison with last year, for a total amount of $1.64 billion<\/strong><\/a>.<\/li><\/ul>
While children and adults are getting excited preparing for that spooky night, your company should too! Halloween could be a particularly good fit for your industry and audience. Spending during this time will be mainly directed towards decoration, costumes, make-up, party accessories, pumpkins, candies and sweets or themed activities.<\/strong><\/p>
Even if your products or services are not directly related to Halloween’s usual purchases, it is also a terrific opportunity to get creative with your ad campaigns. By using the Halloween codes (colours, puns, imagery…), you will be able to create striking and impactful visuals.<\/p>
Read below to know all the components of the perfect ad, useful tools you may need, as well as some concrete examples to inspire you!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\tGlobal Ingredients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tBefore building an ad, please make sure that you have all the rights to\u202fuse any image, logo or content<\/span> for commercial purposes<\/span>.<\/span><\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/span><\/p><\/div>
To build an\u202f<\/span>Ad<\/span>\u202f<\/span>on any<\/span> M32 Ad Centers<\/span>,<\/span> you need seven ingredients<\/span>. Click on any item below to find more info about each one.<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t1. Your lead message: 50 characters maximum<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tYour lead message<\/span>,<\/span> or ad headline<\/span>,<\/span> should express your main message for your audience in<\/span><\/span> 50 characters maximum<\/span><\/span><\/strong>. <\/span>This piece comes <\/span>first as you\u2019ll be building <\/span>your ad<\/span> around this primary message.<\/span><\/span>\u00a0<\/span><\/p>
Halloween\u202f<\/span>Trick<\/span>:<\/span><\/span><\/strong><\/span> Play with <\/span>the <\/span>words <\/span>you\u2019re using <\/span>to recall the theme of fear, horror, etc.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t2. Your lead image: 300 x 200 pixels<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe lead image has a dimension of 300 pixels <\/span>(w<\/span>idth<\/span>) by <\/span>200 pixels <\/span>(h<\/span>eight<\/span>)<\/span>.\u202f<\/span><\/span>We strongly recommend us<\/span>ing<\/span> your <\/span>own <\/span>pictures<\/span><\/span><\/strong>\u202f<\/strong>representing your products or services. However, if you <\/span>don\u2019t have any relevant <\/span>images<\/span>,<\/span> you can use external services such as:<\/span><\/span>\u00a0<\/span><\/p>
- unsplash.com<\/a><\/li>
- pexels.com<\/a><\/li>
- DALL.E<\/a><\/li><\/ul>
Halloween\u202fTrick<\/span>:<\/span><\/span><\/strong><\/span> If you want to quickly evoke the theme of Halloween, you could use visuals of witches, vampires, spiders, ghosts, monsters, skeletons, or even candy, pumpkins or people <\/span>wearing<\/span> costumes.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t3. Your logo (optional) <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tYour logo must be at least 300 x 130 pixels (<\/span>w<\/span>idth x <\/span>h<\/span>eight).\u202fIdeally, your logo <\/span>should<\/span> have a transparent background<\/span>, for better <\/span>visual<\/span> results. If you don\u2019t have <\/span>a logo with a transparent background already, you can learn how to create one in the following video:\u00a0<\/span><\/span>\u00a0<\/span><\/p>
- How to give your logo a transparent background\u00a0<\/a><\/li><\/ul>
\u00a0<\/span>Alternatively, you can use online services to build a logo for free, such as:\u00a0<\/span>\u00a0<\/span><\/p>
- Canva<\/a><\/li>
- Freelogodesign.org<\/a><\/li>
- Graphicsprings.com<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t4. Your secondary message (optional)<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
Your <\/span>can include a <\/span>secondary message<\/span>, used as your <\/span>ad description<\/span>, with a text of<\/span> 75 characters maximum.<\/span><\/p>
Please note<\/span> that<\/span> this content will not be visible on the\u202f<\/span><\/span>728\u00d790<\/span><\/span>\u202f<\/span>banner<\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t5. Your CTA or Call to action<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe <\/span>c<\/span>all to action is <\/span>very important as this is how you<\/span> invite potential clients or members. <\/span>It should be clear and short (<\/span>maximum <\/span>25 <\/span>characters<\/span>)<\/span>.<\/span><\/span>\u00a0<\/span><\/p>
Here are some suggestions :\u00a0\u00a0<\/p>
- Sign up now<\/li>
- Subscribe now<\/li>
- Try for free<\/li>
- Get started now<\/li>
- Learn more<\/li>
- Join us<\/li>
- Book now<\/li>
- 50% off buy now<\/li>
- Make a reservation<\/li>
- Contact us now<\/li>
- Book an appointment<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t6. A Color Palette<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
The <\/span>harmony <\/span>of <\/span>c<\/span>olors is a science and an art that allows the final rendering of your Ad <\/span>l<\/span>ooks at its best. Thanks to <\/span>a<\/span>rtificial intelligence, you can now be supported in this process<\/span> with tools like:\u00a0<\/span><\/span><\/p>
- Colormind.io<\/a><\/li>
- Designs.ai<\/a><\/li>
- Colourlab.ai<\/a><\/li>
- Khroma.co<\/a><\/li><\/ul>
Halloween\u202fTrick<\/span>: <\/span><\/span><\/strong>Even though it\u2019s <\/span>norm<\/span>ally recommended to remain consistent with your branding, you<\/span> could totally make an exception and <\/span>step<\/span> out of your usual palette for special occasions like Halloween. <\/span>Most used <\/span>colo<\/span>u<\/span>rs are orange, black, purple and neon green.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t7. Your destination URL<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe URL address of your website page or landing page that you want people to reach when they click your ad. It\u2019s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\tInspiration and briefing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\tTo help you create your own ad, we will detail below the steps we followed to build a sample <\/span>Halloween ad for a scented candle store.<\/span><\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/span><\/p><\/div>
Please make sure to use your own creative \u2013 image, logo and text. The following content should be used as inspiration only and not be copied or reproduced.<\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t \n \n <\/i><\/span><\/i><\/span>Lead message<\/span><\/i><\/div>DARKNESS HAS NEVER BEEN SO RELAXING<\/span><\/span>\u00a0<\/span><\/p><\/div>\n <\/div>
\n <\/i><\/span><\/i><\/span>Lead image<\/span><\/i><\/div>Inspiration was taken from DALL-E<\/a> (<\/span>https:\/\/openai.com\/dall-e-2\/<\/span><\/a>), a site that creates images using artificial intelligence and natural language. We used the following search terms:<\/span>\u00a0<\/span><\/p>
Generated by DALL.E<\/figcaption><\/figure><\/div>\n <\/div>\n Based on a free icon service, we used the following image:<\/span>\u00a0<\/span><\/p>
Source:\u202f<\/span>https:\/\/www.iconfinder.com\/icons\/4167898\/burial_candle_cultures_flame_pray_prayer_ritual_icon<\/span><\/a>\u00a0\u00a0<\/span>\u00a0<\/span><\/p>
\n\t\t\t\t\t\t\t
Did you know that Halloween is one of Canadians\u2019 favourite holidays, and a unique opportunity to stand out with original ad campaigns?<\/p>
We’ve gathered some interesting stats to give you a better idea of the overall buying environment surrounding this event:<\/p>
- 45% of Canadians<\/strong> celebrate Halloween<\/a>.<\/li>
- In 2022, 86% of Canadians who celebrate Halloween plan to spend<\/a> the same or more as compared to last year<\/strong>.<\/li>
- More than 60% of Canadians<\/strong> will plan ahead at least a week before Halloween to make purchases<\/a>.<\/li>
- Around 55% of Canadians<\/strong> would prefer to shop locally in person<\/a> for Halloween to support local businesses<\/strong>.<\/li>
- In 2022, the budget allocated by Canadians to Halloween should increase by 28.4%<\/strong> in comparison with last year, for a total amount of $1.64 billion<\/strong><\/a>.<\/li><\/ul>
While children and adults are getting excited preparing for that spooky night, your company should too! Halloween could be a particularly good fit for your industry and audience. Spending during this time will be mainly directed towards decoration, costumes, make-up, party accessories, pumpkins, candies and sweets or themed activities.<\/strong><\/p>
Even if your products or services are not directly related to Halloween’s usual purchases, it is also a terrific opportunity to get creative with your ad campaigns. By using the Halloween codes (colours, puns, imagery…), you will be able to create striking and impactful visuals.<\/p>
Read below to know all the components of the perfect ad, useful tools you may need, as well as some concrete examples to inspire you!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\tGlobal Ingredients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\tBefore building an ad, please make sure that you have all the rights to\u202fuse any image, logo or content<\/span> for commercial purposes<\/span>.<\/span><\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/span><\/p><\/div>
To build an\u202f<\/span>Ad<\/span>\u202f<\/span>on any<\/span> M32 Ad Centers<\/span>,<\/span> you need seven ingredients<\/span>. Click on any item below to find more info about each one.<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t1. Your lead message: 50 characters maximum<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tYour lead message<\/span>,<\/span> or ad headline<\/span>,<\/span> should express your main message for your audience in<\/span><\/span> 50 characters maximum<\/span><\/span><\/strong>. <\/span>This piece comes <\/span>first as you\u2019ll be building <\/span>your ad<\/span> around this primary message.<\/span><\/span>\u00a0<\/span><\/p>
Halloween\u202f<\/span>Trick<\/span>:<\/span><\/span><\/strong><\/span> Play with <\/span>the <\/span>words <\/span>you\u2019re using <\/span>to recall the theme of fear, horror, etc.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t2. Your lead image: 300 x 200 pixels<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe lead image has a dimension of 300 pixels <\/span>(w<\/span>idth<\/span>) by <\/span>200 pixels <\/span>(h<\/span>eight<\/span>)<\/span>.\u202f<\/span><\/span>We strongly recommend us<\/span>ing<\/span> your <\/span>own <\/span>pictures<\/span><\/span><\/strong>\u202f<\/strong>representing your products or services. However, if you <\/span>don\u2019t have any relevant <\/span>images<\/span>,<\/span> you can use external services such as:<\/span><\/span>\u00a0<\/span><\/p>
- unsplash.com<\/a><\/li>
- pexels.com<\/a><\/li>
- DALL.E<\/a><\/li><\/ul>
Halloween\u202fTrick<\/span>:<\/span><\/span><\/strong><\/span> If you want to quickly evoke the theme of Halloween, you could use visuals of witches, vampires, spiders, ghosts, monsters, skeletons, or even candy, pumpkins or people <\/span>wearing<\/span> costumes.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t3. Your logo (optional) <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tYour logo must be at least 300 x 130 pixels (<\/span>w<\/span>idth x <\/span>h<\/span>eight).\u202fIdeally, your logo <\/span>should<\/span> have a transparent background<\/span>, for better <\/span>visual<\/span> results. If you don\u2019t have <\/span>a logo with a transparent background already, you can learn how to create one in the following video:\u00a0<\/span><\/span>\u00a0<\/span><\/p>
- How to give your logo a transparent background\u00a0<\/a><\/li><\/ul>
\u00a0<\/span>Alternatively, you can use online services to build a logo for free, such as:\u00a0<\/span>\u00a0<\/span><\/p>
- Canva<\/a><\/li>
- Freelogodesign.org<\/a><\/li>
- Graphicsprings.com<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t4. Your secondary message (optional)<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
Your <\/span>can include a <\/span>secondary message<\/span>, used as your <\/span>ad description<\/span>, with a text of<\/span> 75 characters maximum.<\/span><\/p>
Please note<\/span> that<\/span> this content will not be visible on the\u202f<\/span><\/span>728\u00d790<\/span><\/span>\u202f<\/span>banner<\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t5. Your CTA or Call to action<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe <\/span>c<\/span>all to action is <\/span>very important as this is how you<\/span> invite potential clients or members. <\/span>It should be clear and short (<\/span>maximum <\/span>25 <\/span>characters<\/span>)<\/span>.<\/span><\/span>\u00a0<\/span><\/p>
Here are some suggestions :\u00a0\u00a0<\/p>
- Sign up now<\/li>
- Subscribe now<\/li>
- Try for free<\/li>
- Get started now<\/li>
- Learn more<\/li>
- Join us<\/li>
- Book now<\/li>
- 50% off buy now<\/li>
- Make a reservation<\/li>
- Contact us now<\/li>
- Book an appointment<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t6. A Color Palette<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
The <\/span>harmony <\/span>of <\/span>c<\/span>olors is a science and an art that allows the final rendering of your Ad <\/span>l<\/span>ooks at its best. Thanks to <\/span>a<\/span>rtificial intelligence, you can now be supported in this process<\/span> with tools like:\u00a0<\/span><\/span><\/p>
- Colormind.io<\/a><\/li>
- Designs.ai<\/a><\/li>
- Colourlab.ai<\/a><\/li>
- Khroma.co<\/a><\/li><\/ul>
Halloween\u202fTrick<\/span>: <\/span><\/span><\/strong>Even though it\u2019s <\/span>norm<\/span>ally recommended to remain consistent with your branding, you<\/span> could totally make an exception and <\/span>step<\/span> out of your usual palette for special occasions like Halloween. <\/span>Most used <\/span>colo<\/span>u<\/span>rs are orange, black, purple and neon green.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t7. Your destination URL<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\tThe URL address of your website page or landing page that you want people to reach when they click your ad. It\u2019s important that your message and the landing page are synchronized and offer your clients the ideal information to buy your product or service.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\tInspiration and briefing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\tTo help you create your own ad, we will detail below the steps we followed to build a sample <\/span>Halloween ad for a scented candle store.<\/span><\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/span><\/p><\/div>
Please make sure to use your own creative \u2013 image, logo and text. The following content should be used as inspiration only and not be copied or reproduced.<\/span>\u00a0<\/span><\/p><\/div>
\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\n\n<\/i><\/span><\/i><\/span>Lead message<\/span><\/i><\/div>DARKNESS HAS NEVER BEEN SO RELAXING<\/span><\/span>\u00a0<\/span><\/p><\/div>\n <\/div>
\n<\/i><\/span><\/i><\/span>Lead image<\/span><\/i><\/div>Inspiration was taken from DALL-E<\/a> (<\/span>https:\/\/openai.com\/dall-e-2\/<\/span><\/a>), a site that creates images using artificial intelligence and natural language. We used the following search terms:<\/span>\u00a0<\/span><\/p>
Generated by DALL.E<\/figcaption><\/figure><\/div>\n <\/div> \nBased on a free icon service, we used the following image:<\/span>\u00a0<\/span><\/p>
Source:\u202f<\/span>https:\/\/www.iconfinder.com\/icons\/4167898\/burial_candle_cultures_flame_pray_prayer_ritual_icon<\/span><\/a>\u00a0\u00a0<\/span>\u00a0<\/span><\/p>
- How to give your logo a transparent background\u00a0<\/a><\/li><\/ul>
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<\/div>\n\t\t<\/a>\n\t\t\t\t