{"id":29589,"date":"2022-10-28T19:56:02","date_gmt":"2022-10-28T19:56:02","guid":{"rendered":"https:\/\/m32ads.com\/?p=29589"},"modified":"2022-10-28T21:16:38","modified_gmt":"2022-10-28T21:16:38","slug":"halloween-advertising-example","status":"publish","type":"post","link":"https:\/\/m32ads.com\/The-buzz\/halloween-advertising-example\/","title":{"rendered":"Halloween Advertising Example"},"content":{"rendered":"\t\t
Home<\/a> | The Market Buzz<\/a> | How to create an online ad for<\/span> Halloween<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Did you know that Halloween is one of Canadians\u2019 favourite holidays, and a unique opportunity to stand out with original ad campaigns?<\/p> We’ve gathered some interesting stats to give you a better idea of the overall buying environment surrounding this event:<\/p> While children and adults are getting excited preparing for that spooky night, your company should too! Halloween could be a particularly good fit for your industry and audience. Spending during this time will be mainly directed towards decoration, costumes, make-up, party accessories, pumpkins, candies and sweets or themed activities.<\/strong><\/p> Even if your products or services are not directly related to Halloween’s usual purchases, it is also a terrific opportunity to get creative with your ad campaigns. By using the Halloween codes (colours, puns, imagery…), you will be able to create striking and impactful visuals.<\/p> Read below to know all the components of the perfect ad, useful tools you may need, as well as some concrete examples to inspire you!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Before building an ad, please make sure that you have all the rights to\u202fuse any image, logo or content<\/span> for commercial purposes<\/span>.<\/span><\/span>\u00a0<\/span><\/p><\/div> \u00a0<\/span><\/p><\/div> To build an\u202f<\/span>Ad<\/span>\u202f<\/span>on any<\/span> M32 Ad Centers<\/span>,<\/span> you need seven ingredients<\/span>. Click on any item below to find more info about each one.<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Your lead message<\/span>,<\/span> or ad headline<\/span>,<\/span> should express your main message for your audience in<\/span><\/span> 50 characters maximum<\/span><\/span><\/strong>. <\/span>This piece comes <\/span>first as you\u2019ll be building <\/span>your ad<\/span> around this primary message.<\/span><\/span>\u00a0<\/span><\/p> Halloween\u202f<\/span>Trick<\/span>:<\/span><\/span><\/strong><\/span> Play with <\/span>the <\/span>words <\/span>you\u2019re using <\/span>to recall the theme of fear, horror, etc.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t The lead image has a dimension of 300 pixels <\/span>(w<\/span>idth<\/span>) by <\/span>200 pixels <\/span>(h<\/span>eight<\/span>)<\/span>.\u202f<\/span><\/span>We strongly recommend us<\/span>ing<\/span> your <\/span>own <\/span>pictures<\/span><\/span><\/strong>\u202f<\/strong>representing your products or services. However, if you <\/span>don\u2019t have any relevant <\/span>images<\/span>,<\/span> you can use external services such as:<\/span><\/span>\u00a0<\/span><\/p> Halloween\u202fTrick<\/span>:<\/span><\/span><\/strong><\/span> If you want to quickly evoke the theme of Halloween, you could use visuals of witches, vampires, spiders, ghosts, monsters, skeletons, or even candy, pumpkins or people <\/span>wearing<\/span> costumes.<\/span><\/span>\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t Your logo must be at least 300 x 130 pixels (<\/span>w<\/span>idth x <\/span>h<\/span>eight).\u202fIdeally, your logo <\/span>should<\/span> have a transparent background<\/span>, for better <\/span>visual<\/span> results. If you don\u2019t have <\/span>a logo with a transparent background already, you can learn how to create one in the following video:\u00a0<\/span><\/span>\u00a0<\/span><\/p> \u00a0<\/span>Alternatively, you can use online services to build a logo for free, such as:\u00a0<\/span>\u00a0<\/span><\/p> Your <\/span>can include a <\/span>secondary message<\/span>, used as your <\/span>ad description<\/span>, with a text of<\/span> 75 characters maximum.<\/span><\/p> Please note<\/span> that<\/span> this content will not be visible on the\u202f<\/span><\/span>728\u00d790<\/span><\/span>\u202f<\/span>banner<\/span>.<\/span><\/span>\u00a0<\/span><\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t The <\/span>c<\/span>all to action is <\/span>\t\t\t\t\t\t\t\t\t\t\t
How to create an online ad for Halloween <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Global Ingredients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t