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Did you know that Halloween is one of Canadians\u2019 favourite holidays, and a unique opportunity to stand out with original ad campaigns?<\/p>
We’ve gathered some interesting stats to give you a better idea of the overall buying environment surrounding this event:<\/p>
- 45% of Canadians<\/strong> celebrate Halloween<\/a>.<\/li>
- In 2022, 86% of Canadians who celebrate Halloween plan to spend<\/a> the same or more as compared to last year<\/strong>.<\/li>
- More than 60% of Canadians<\/strong> will plan ahead at least a week before Halloween to make purchases<\/a>.<\/li>
- Around 55% of Canadians<\/strong> would prefer to shop locally in person<\/a> for Halloween to support local businesses<\/strong>.<\/li>
- In 2022, the budget allocated by Canadians to Halloween should increase by 28.4%<\/strong> in comparison with last year, for a total amount of $1.64 billion<\/strong><\/a>.<\/li><\/ul>
While children and adults are getting excited preparing for that spooky night, your company should too! Halloween could be a particularly good fit for your industry and audience. Spending during this time will be mainly directed towards decoration, costumes, make-up, party accessories, pumpkins, candies and sweets or themed activities.<\/strong><\/p>Even if your products or services are not directly related to Halloween’s usual purchases, it is also a terrific opportunity to get creative with your ad campaigns. By using the Halloween codes (colours, puns, imagery…), you will be able to create striking and impactful visuals.<\/p>
Read below to know all the components of the perfect ad, useful tools you may need, as well as some concrete examples to inspire you!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t