{"id":27685,"date":"2021-08-09T20:25:39","date_gmt":"2021-08-09T20:25:39","guid":{"rendered":"https:\/\/m32ads.com\/?p=27685"},"modified":"2021-08-26T21:11:11","modified_gmt":"2021-08-26T21:11:11","slug":"create-an-advertising-campaign","status":"publish","type":"post","link":"https:\/\/m32ads.com\/The-buzz\/create-an-advertising-campaign\/","title":{"rendered":"Create an advertising campaign"},"content":{"rendered":"\t\t
Home<\/a> | The Market Buzz<\/a> | Create your online advertising campaigns:\u00a0<\/span>key things to\u00a0<\/span>know before you start\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t As business owners and operators, we want potential customers to know about our company. That’s natural! Ad campaigns help spread the word, however, advertising might not be your area of expertise and if this is all new to you, it\u2019s important to first understand the basics.<\/p> We\u2019ve prepared some videos and an article for you that present the keys to a successful digital campaign.<\/p> Before starting, know that you can watch more in-depth videos on the same topic at any time, free of charge:<\/p> There are several steps you should understand before creating your ad.<\/p> Definition<\/strong><\/p> Digital advertising is any type of marketing done on different digital media: social media, a website, a newsletter, a mobile application, etc.<\/p> What leads consumers to buy<\/strong><\/p> The traditional buying process is linear and was formalized in 1898. But don’t worry, it still works today, especially in digital format! It\u2019s called the AIDA method: Attention, Interest, Desire and Action.<\/p> The 9 dimensions of paid marketing<\/strong><\/p> Campaign objectives and success metrics<\/p> When defining your campaign, consider setting a single goal. Here are 3 types of goals you could strive for:<\/p> When it comes to metrics, all interactive platforms are measurable in real time. Don\u2019t forget KPIs (key performance indicators), as they will help you validate whether you\u2019re reaching your objectives and if you need to adjust the advertisement based on the results.<\/p> Also, be sure to regularly check your campaign, email, website and other data reports.<\/p> Welcome to the confusing world of digital ad pricing models! Don’t worry, we’ll briefly explain what you need to know.<\/p> There are a few different ways you can pay to display your advertisement:<\/p> If you’re unsure about a term, we invite you to read our article on words commonly used in digital marketing<\/a>.<\/p> As for the ad format, you can choose:<\/p> It’s up to you to choose what suits you best or rather, what suits your potential customers best!<\/p> The advertising format is closely tied to the environment, platforms and your target, so it’s important to take note of it.<\/p> The environment is where your ad will appear: website, search engine, social media, etc.<\/p> The platform is the tool the visitor uses to browse the Web. For example<\/span>: computer, smartphone, game console, etc.<\/span><\/p> When selecting and defining these aspects, always consider the consumer’s state of mind. Are they in a hurry? Why are they doing this search? Are they an active or passive user? It’s these kinds of questions that will help you create an ad that users will want to click on.<\/p> As for targeting, you can define basic targets and ones that are more advanced\u2014and therefore more precise. To learn more about this, we invite you to watch our digital advertising videos.<\/a><\/p> Now for the final touch: the creative (or message) and the landing page!<\/p> Here are some rules to follow to create your message:<\/p> By respecting these elements, you\u2019ll ensure your ad\u2019s success, but you\u2019re not done yet! There\u2019s one more important thing: the landing page.<\/p> A landing page is the continuation of your advertisement. It delivers on what the ad promised and its objective is to make the visitor take action.<\/p> This very important page must therefore:<\/p> Once you\u2019ve taken all this into account, you\u2019ll have everything you need for an ad that will net results!<\/p> An advertisement that aligns the 9 dimensions puts all the odds of optimal success in your favour. But obviously, no one can predict how many qualified leads will see your ad!<\/p> Beyond these dimensions, there is also the date(s) on which you launch your campaign, the budget, the targeted geographical area, a brief profile of your target consumer and their behaviour, and \u201cbuy local\u201d policies to take into consideration.<\/p> You\u2019ll find more in-depth explanations and details in our free video courses here:<\/p>The steps to creating a digital ad<\/strong><\/span><\/h3>
Pricing models and ad formats<\/strong><\/span><\/h3>
Environment, platform and targeting<\/strong><\/span><\/h2>
Creative\/Message and landing page<\/span><\/strong><\/h3>
Beyond the 9 dimensions<\/span><\/strong><\/h3>
Diving deeper into digital advertising<\/span><\/strong><\/h3>
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