{"id":27622,"date":"2021-08-09T20:03:32","date_gmt":"2021-08-09T20:03:32","guid":{"rendered":"https:\/\/m32ads.com\/?p=27622"},"modified":"2021-08-26T21:11:45","modified_gmt":"2021-08-26T21:11:45","slug":"marketing-glossary","status":"publish","type":"post","link":"https:\/\/m32ads.com\/The-buzz\/marketing-glossary\/","title":{"rendered":"Marketing Glossary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27622\" class=\"elementor elementor-27622\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-64239684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64239684\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ad69e39\" data-id=\"1ad69e39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ed6f830 elementor-widget elementor-widget-heading\" data-id=\"2ed6f830\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Marketing Glossary: Understanding Frequently Used Words in Digital Advertising<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309bde17 elementor-widget elementor-widget-text-editor\" data-id=\"309bde17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center\"><a href=\"https:\/\/m32ads.com\/\">Home<\/a> | <a href=\"https:\/\/m32ads.com\/the-buzz\/\">The Market Buzz<\/a> | <span class=\"TextRun SCXW181436432 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181436432 BCX8\">Marketing Glossary: Understanding\u00a0<\/span><span class=\"NormalTextRun SCXW181436432 BCX8\">Frequently Used Words<\/span><span class=\"NormalTextRun SCXW181436432 BCX8\">\u00a0in Digital Advertising<\/span><\/span><span class=\"EOP SCXW181436432 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span class=\"TextRun SCXW123971787 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123971787 BCX8\" data-ccp-parastyle=\"heading 1\">\u00a0<\/span><\/span><span class=\"EOP SCXW123971787 BCX8\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d6f25 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"58d6f25\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/cpm-ctr-blog-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-27623\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/cpm-ctr-blog-768x512.jpeg 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/cpm-ctr-blog-300x200.jpeg 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/cpm-ctr-blog-1024x682.jpeg 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/cpm-ctr-blog-360x240.jpeg 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/cpm-ctr-blog-240x160.jpeg 240w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/cpm-ctr-blog.jpeg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32620514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32620514\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-14100844\" data-id=\"14100844\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-305296a elementor-widget elementor-widget-text-editor\" data-id=\"305296a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>CPM<\/strong>, <strong>CTR<\/strong>, <strong>CPI<\/strong>, impressions, etc. Do these terms give you a headache? We understand, and we are here to help!<\/p>\n<p>When planning or analyzing a marketing campaign for a specific event, some technical terms can be confusing at first.<\/p>\n<p>Here is a glossary that will help you understand frequently used marketing terms you may find in our platform.<\/p>\n<p><strong>Advertising campaign:<\/strong><\/p>\n<ul>\n<li>A campaign can help you promote your company, a message, a product, or a service. It features an ad and the specific settings for its broadcasting (target websites or apps, target audience, language, formats, dates and duration, budget, etc.).<\/li>\n<\/ul>\n<p><strong>Ad Center:<\/strong><\/p>\n<ul>\n<li>Self-service platform set up by publishers to provide easy access to their advertising inventory. You can create your account and then build your own campaigns using specific settings. You will also have access to reports to evaluate the performance of your campaigns.<\/li>\n<\/ul>\n<p><strong>Clicks:<\/strong><\/p>\n<ul>\n<li>A click is recorded every time a user clicks on your ad: it can be to enlarge the message or to click on a link. The person has not yet purchased anything.<\/li>\n<\/ul>\n<p><strong>Conversion:<\/strong><\/p>\n<ul>\n<li>A conversion is an action taken by the user, but it does not necessarily mean a sale. It all depends on your campaign goals. A conversion goal can be a subscription to a newsletter, signing up to an event, completing a purchase, making an appointment, etc. Once you have established your goal, you will be able to track the number of conversions related to it.<\/li>\n<\/ul>\n<p><strong>CPI \u2013 Cost per one impression:<\/strong><\/p>\n<ul>\n<li>This is the average cost per impression. It is calculated based on the budget allocated to your advertising campaign and divided by the number of impressions produced.<\/li>\n<\/ul>\n<p><strong>CPM \u2013 Cost per thousand:<\/strong><\/p>\n<ul>\n<li>This data corresponds to the cost paid per thousand impressions. The CPM is a good metric to compare different campaign results.<\/li>\n<\/ul>\n<p><strong>CTA \u2013 Call to action:<\/strong><\/p>\n<ul>\n<li>This is an important part of your online advertising. A call to action or CTA leads the user to the next step. It can be a question, a catchy phrase, a link, etc., but it must be enticing to the person who reads it.<\/li>\n<\/ul>\n<p><strong>CTR \u2013 Click through rate:<\/strong><\/p>\n<ul>\n<li>CTR stands for click through rate. It is used to determine the proportion of users who see your ad and click on it. It allows you to measure the effectiveness of your campaign and to change certain things, if necessary (text, image, etc.).<\/li>\n<\/ul>\n<p><strong>Frequency cap:<\/strong><\/p>\n<ul>\n<li>This is the maximum number of times we run an ad on the same device on a given day. On average, a person needs to see your ad 7 times to notice it. It is important to carefully measure the frequency cap to optimize your budget while maintaining a high level of visibility without being redundant or too annoying for the user, which could lead to a negative perception of your ad.<\/li>\n<\/ul>\n<p><strong>Impressions:<\/strong><\/p>\n<ul>\n<li>An impression is compiled each time we display your ad on a screen, a web page or a mobile application. This data enables us to analyze your campaign by calculating different rates and costs.<\/li>\n<\/ul>\n<p><strong>Exposed users:<\/strong><\/p>\n<ul>\n<li>This is the number of users who were exposed to your ad during a specific period. Note that users did not necessarily click on it.<\/li>\n<\/ul>\n<p><strong>Views:<\/strong><\/p>\n<ul>\n<li>A view is any instance of a page loaded in a browser. This data represents the number of times your ad has been viewed by all users. Note that the same user can see your ad more than once.<\/li>\n<\/ul>\n<p>Hopefully, this will make things clearer for you and help you with your advertising campaigns!<\/p>\n<p>If you have any questions, feel free to contact us!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c3cfa4d ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c3cfa4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1359ed03\" data-id=\"1359ed03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-221aa881 elementor-widget elementor-widget-heading\" data-id=\"221aa881\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Share:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e34e3d4\" data-id=\"4e34e3d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7a639f elementor-share-buttons--skin-minimal elementor-share-buttons--align-right elementor-share-buttons-mobile--align-center elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7d7a639f\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_telegram\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on telegram\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-10366f6e elementor-hidden-tablet elementor-hidden-phone\" data-id=\"10366f6e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d22707 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"3d22707\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tPublisher Ad Center\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-408ca6b0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"408ca6b0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/m32ads.com\/directory-sites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find a Site Now <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444e3b96 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"444e3b96\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div 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elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"366dd4a8\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;pagination_type&quot;:&quot;prev_next&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27131 post type-post status-publish format-standard has-post-thumbnail hentry category-tips-tricks tag-calendar tag-events tag-marketing\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/marketing-calendar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"173\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-300x173.png\" class=\"attachment-medium size-medium wp-image-30682\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-300x173.png 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-1024x592.png 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-768x444.png 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-360x208.png 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-1536x887.png 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-2048x1183.png 2048w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-240x139.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/marketing-calendar\/\" >\n\t\t\t\tMarketing Calendar\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30658 post type-post status-publish format-standard has-post-thumbnail hentry category-publisher\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/le-devoir-unveils-its-platform\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-300x150.png\" class=\"attachment-medium size-medium wp-image-30659\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-300x150.png 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-768x384.png 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-360x180.png 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-240x120.png 240w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/le-devoir-unveils-its-platform\/\" >\n\t\t\t\tLe Devoir Unveils Its Platform\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30574 post type-post status-publish format-standard has-post-thumbnail hentry category-publisher\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/unveiling-impress-ad-studio-the-future-of-self-serve-advertising\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-300x165.png\" class=\"attachment-medium size-medium wp-image-30593\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-300x165.png 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-1024x565.png 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-768x423.png 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-360x198.png 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-1536x847.png 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-2048x1129.png 2048w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-240x132.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/unveiling-impress-ad-studio-the-future-of-self-serve-advertising\/\" >\n\t\t\t\tUnveiling IMPRESS Ad Studio\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30478 post type-post status-publish format-standard has-post-thumbnail hentry category-publisher\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/pelmorex\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-300x225.jpg\" class=\"attachment-medium size-medium wp-image-30482\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-300x225.jpg 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-1024x768.jpg 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-768x576.jpg 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-360x270.jpg 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-1536x1152.jpg 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-2048x1536.jpg 2048w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-240x180.jpg 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/pelmorex\/\" >\n\t\t\t\tPelmorex Corp.: Expanding the Scope of Advertising\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30388 post type-post status-publish format-standard has-post-thumbnail hentry category-creative-ideas\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/how-to-create-a-good-online-ad-for-hotels-and-bbs\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-300x300.png\" class=\"attachment-medium size-medium wp-image-30389\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-300x300.png 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-1024x1024.png 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-150x150.png 150w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-768x768.png 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-360x360.png 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-1536x1536.png 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d.png 2048w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-32x32.png 32w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-48x48.png 48w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-80x80.png 80w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-180x180.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/how-to-create-a-good-online-ad-for-hotels-and-bbs\/\" >\n\t\t\t\tHow to create a good online ad for hotels and b&amp;bs\u00a0\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"7\" data-next-page=\"https:\/\/m32ads.com\/wp-json\/wp\/v2\/posts\/27622\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/m32ads.com\/wp-json\/wp\/v2\/posts\/27622\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5a255a7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a255a7c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dc15cec\" data-id=\"1dc15cec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-208ce939 elementor-author-box--image-valign-middle elementor-author-box--layout-image-left elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"208ce939\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/about-us\/contact-us\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/Lisa-174x300.jpg\" alt=\"Lisa Camacho\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/about-us\/contact-us\/\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLisa Camacho\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Based in our Toronto location, Lisa started her career in print media and branched out into sales and client relations for two of the world\u2019s leading brands in the automotive and travel industry. Within the M32 team, she\u2019s leading the publishers and agencies relationships in Canada and the USA. Connect with Lisa if you\u2019d like to learn more about M32!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49c2fae4 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49c2fae4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57b1dcee\" data-id=\"57b1dcee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c96241d elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2c96241d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tDiscover Your Local Sites\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18cb9f54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18cb9f54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e956dae\" data-id=\"7e956dae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bee33b elementor-widget elementor-widget-html\" data-id=\"7bee33b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"drts-platform-render-6635848020069-1\" class=\"drts drts-main\"><div class=\"drts-view-entities-container drts-view-entities-container-slider_carousel\" data-view-bundle-name=\"sites_dir_ltg\" data-view-name=\"carousel\" data-view-url=\"https:\/\/m32ads.com\/directory-sites\/?settings_cache_id=c20af0cb8d10c6f72d308e83f1a74605&amp;sort=random\">\n    <div class=\"drts-view-entities-header drts-bs-mb-4\"><\/div>\n\n\n<div class=\"drts-view-entities drts-view-post-entities drts-view-entities-slider_carousel\">\n    <div id=\"drts-platform-render-6635848020069-1-slider-carousel\" class=\"drts-slider-carousel drts-slider-carousel-with-arrows\" data-slick-options=\"{&quot;dots&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;speed&quot;:300,&quot;slidesToShow&quot;:4,&quot;slidesToScroll&quot;:1,&quot;arrows&quot;:true,&quot;fade&quot;:false,&quot;adaptiveHeight&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:960,&quot;settings&quot;:{&quot;slidesToShow&quot;:3}},{&quot;breakpoint&quot;:720,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;dots&quot;:false}},{&quot;breakpoint&quot;:540,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;dots&quot;:false}}],&quot;focusOnSelect&quot;:false,&quot;infinite&quot;:true,&quot;lazyLoad&quot;:false,&quot;rtl&quot;:false,&quot;pauseOnHover&quot;:true,&quot;swipe&quot;:true,&quot;centerMode&quot;:false}\">\n    <div class=\"drts-slider-carousel-slider\">\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-6635848020069-1-post-30568\" data-entity-id=\"30568\" class=\"drts-entity drts-entity-post drts-entity-featured drts-entity-featured-9 drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2023\/08\/LeDevoir_600-logo-181x180.png);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/le-devoir\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-6635848020069-1-post-30524\" data-entity-id=\"30524\" class=\"drts-entity drts-entity-post drts-entity-featured drts-entity-featured-9 drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2023\/06\/3-1-180x180.jpg);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/chronogolf-usa\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-6635848020069-1-post-25993\" data-entity-id=\"25993\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2021\/05\/wow971-180x180.png);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/wow-gatineau\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-6635848020069-1-post-25628\" data-entity-id=\"25628\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2021\/07\/hebdo-journal-2-196x180.png);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/lhebdo-journal\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-6635848020069-1-post-25369\" data-entity-id=\"25369\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2021\/11\/LeReflet-180x180.png);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/le-reflet\/'; 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