{"id":27598,"date":"2021-08-09T19:45:13","date_gmt":"2021-08-09T19:45:13","guid":{"rendered":"https:\/\/m32ads.com\/?p=27598"},"modified":"2021-08-26T21:03:23","modified_gmt":"2021-08-26T21:03:23","slug":"understanding-the-statistics-in-our-report","status":"publish","type":"post","link":"https:\/\/m32ads.com\/The-buzz\/understanding-the-statistics-in-our-report\/","title":{"rendered":"Understanding The Statistics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27598\" class=\"elementor elementor-27598\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3ca772df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ca772df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-136cc721\" data-id=\"136cc721\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b1aef3c elementor-widget elementor-widget-heading\" data-id=\"2b1aef3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Understanding the Statistics in a Report and Their Meaning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c4361b elementor-widget elementor-widget-text-editor\" data-id=\"50c4361b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center\"><a href=\"https:\/\/m32ads.com\/\">Home<\/a> | <a href=\"https:\/\/m32ads.com\/the-buzz\/\">The Market Buzz<\/a> | <span class=\"TextRun SCXW142073520 BCX8\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW142073520 BCX8\">Understanding\u00a0<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">t<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">he\u00a0<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">S<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">tatistics in a\u00a0<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">R<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">eport and\u00a0<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">T<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">heir\u00a0<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">M<\/span><span class=\"NormalTextRun SCXW142073520 BCX8\">eaning<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415ff152 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"415ff152\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/m32-reporting-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-27600\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/m32-reporting-768x512.jpeg 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/m32-reporting-300x200.jpeg 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/m32-reporting-1024x682.jpeg 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/m32-reporting-360x240.jpeg 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/m32-reporting-1536x1024.jpeg 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/m32-reporting-240x160.jpeg 240w, https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/m32-reporting.jpeg 1862w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-35d22ae2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d22ae2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2a3fde89\" data-id=\"2a3fde89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f4d5d47 elementor-widget elementor-widget-text-editor\" data-id=\"2f4d5d47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to online advertising campaigns, the most important advice we can give you is to rely on numbers, statistics, data, and results!<\/p><p>Ultimately, an advertising campaign is not much without a performance analysis. If you&#8217;ve taken our <a href=\"https:\/\/m32ads.com\/courses\/introduction-to-paid-media\/\">free introduction to paid marketing course<\/a>, you know that you can&#8217;t take anything for granted; you must try and constantly adjust to achieve the best possible results or in marketing terms, the maximum return on your investment.<\/p><p><strong>Analyzing your campaigns allows you to measure their performance and compare<\/strong> what works best and what doesn&#8217;t work well with your target audience. The more metrics you analyze, the more you will be able to fine-tune and improve your next campaigns.<\/p><p><strong>We\u2019ll show below you where to find your reports and how to understand them.<\/strong><\/p><h3><strong><span style=\"color: #0000ff\">How to find the reports of each campaign<\/span><\/strong><\/h3><p>A detailed report is available on your platform for all of your active or completed campaigns. You can easily access it using one of these options:<\/p><ul><li><strong>From your Home Page, under the &#8220;Impressions&#8221; column<\/strong> of an active or completed campaign, click on the &#8220;graph&#8221; icon of the campaign.<\/li><li><strong>On the left-side menu, click on \u201cReporting\u201d<\/strong> and identify which campaign you want to review. You can filter the results if needed by clicking on the column label to sort your campaigns by tags, name, date or status. Then click on the desired campaign.<\/li><\/ul><p>Ta-dah! Your report will open on a new page. Below is a breakdown of the data you will find in the report.<\/p><h3><strong><span style=\"color: #0000ff\">Understanding your report\u2019s data and terms<\/span><\/strong><\/h3><p>The first section of the report page provides you with a summary of the top 5 indicators in the Reporting Overview section. Here is the definition of each of them:<\/p><p><strong>Delivered Impressions<\/strong><\/p><ul><li>This is the total number of impressions that have been delivered for your campaign during the specified period of time. An impression is counted each time a creative (your ad) is downloaded to the user&#8217;s device and has started to load.<\/li><\/ul><p><strong>Clicks<\/strong><\/p><ul><li>The total number of times users clicked on your ad creative. The server counts a click as soon as it receives the click request and then sends the user to the defined click-through URL.<\/li><\/ul><p><strong>Frequency Cap<\/strong><\/p><ul><li>A frequency cap represents the maximum number of times we show an ad to the same device for a given day. You can specify this parameter when creating your campaign.<\/li><\/ul><p><strong>Cost per impression<\/strong><\/p><ul><li>The CPI is the average cost per <strong>one impression<\/strong>, based on the total budget spent throughout the campaign and the number of delivered impressions. This metric represents the price paid each time a banner has been distributed to users according to your campaign instructions.<\/li><\/ul><p><strong>Exposed Users<\/strong><\/p><ul><li>Users represent the total unique audiences reached by the ad and exposed to different elements of campaign. This metric is the result of de-duplication of individual users across many platforms.<\/li><\/ul><h3><strong><span style=\"color: #0000ff\">Useful Metrics<\/span><\/strong><\/h3><p>After the Reporting Overview section, you will find two other types of insightful data.<\/p><p><strong>A graph<\/strong> providing a clear visual representation of the distribution of the number of impressions, the budget and the clicks generated by your campaign, which you can view by day, week or month using the drop-down list.<\/p><p><strong>A table<\/strong> showing the list of sites or sections in which your campaign has been displayed. You can filter the table to organize the results according to the number of impressions or clicks and identify sites that performed better than others.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5b592c ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5b592c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35903f45\" data-id=\"35903f45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6952338 elementor-widget elementor-widget-heading\" data-id=\"6952338\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Share:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ce21666\" data-id=\"2ce21666\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bc97067 elementor-share-buttons--skin-minimal elementor-share-buttons--align-right elementor-share-buttons-mobile--align-center elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"2bc97067\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_telegram\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on telegram\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2b8f09b0 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"2b8f09b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d49d33b elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2d49d33b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tPublisher Ad Center\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380a48c1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"380a48c1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/m32ads.com\/directory-sites\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Find a Site Now <\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcf9033 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"6dcf9033\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tAcademy\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156a6d79 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"156a6d79\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tOther Posts\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8354e5c elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"8354e5c\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;pagination_type&quot;:&quot;prev_next&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-27131 post type-post status-publish format-standard has-post-thumbnail hentry category-tips-tricks tag-calendar tag-events tag-marketing\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/marketing-calendar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"173\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-300x173.png\" class=\"attachment-medium size-medium wp-image-30682\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-300x173.png 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-1024x592.png 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-768x444.png 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-360x208.png 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-1536x887.png 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-2048x1183.png 2048w, https:\/\/m32ads.com\/wp-content\/uploads\/2022\/09\/feb-2024-240x139.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/marketing-calendar\/\" >\n\t\t\t\tMarketing Calendar\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30658 post type-post status-publish format-standard has-post-thumbnail hentry category-publisher\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/le-devoir-unveils-its-platform\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-300x150.png\" class=\"attachment-medium size-medium wp-image-30659\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-300x150.png 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-768x384.png 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-360x180.png 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b-240x120.png 240w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/12\/concept2b.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/le-devoir-unveils-its-platform\/\" >\n\t\t\t\tLe Devoir Unveils Its Platform\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30574 post type-post status-publish format-standard has-post-thumbnail hentry category-publisher\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/unveiling-impress-ad-studio-the-future-of-self-serve-advertising\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-300x165.png\" class=\"attachment-medium size-medium wp-image-30593\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-300x165.png 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-1024x565.png 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-768x423.png 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-360x198.png 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-1536x847.png 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-2048x1129.png 2048w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/09\/Newsletter-240x132.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/unveiling-impress-ad-studio-the-future-of-self-serve-advertising\/\" >\n\t\t\t\tUnveiling IMPRESS Ad Studio\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30478 post type-post status-publish format-standard has-post-thumbnail hentry category-publisher\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/pelmorex\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-300x225.jpg\" class=\"attachment-medium size-medium wp-image-30482\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-300x225.jpg 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-1024x768.jpg 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-768x576.jpg 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-360x270.jpg 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-1536x1152.jpg 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-2048x1536.jpg 2048w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/05\/Pelmorex-EN-240x180.jpg 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/pelmorex\/\" >\n\t\t\t\tPelmorex Corp.: Expanding the Scope of Advertising\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30388 post type-post status-publish format-standard has-post-thumbnail hentry category-creative-ideas\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/m32ads.com\/The-buzz\/how-to-create-a-good-online-ad-for-hotels-and-bbs\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-300x300.png\" class=\"attachment-medium size-medium wp-image-30389\" alt=\"\" srcset=\"https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-300x300.png 300w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-1024x1024.png 1024w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-150x150.png 150w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-768x768.png 768w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-360x360.png 360w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-1536x1536.png 1536w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d.png 2048w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-32x32.png 32w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-48x48.png 48w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-80x80.png 80w, https:\/\/m32ads.com\/wp-content\/uploads\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-180x180.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/m32ads.com\/The-buzz\/how-to-create-a-good-online-ad-for-hotels-and-bbs\/\" >\n\t\t\t\tHow to create a good online ad for hotels and b&amp;bs\u00a0\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"7\" data-next-page=\"https:\/\/m32ads.com\/wp-json\/wp\/v2\/posts\/27598\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/m32ads.com\/wp-json\/wp\/v2\/posts\/27598\/page\/2\/\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-13ff8e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13ff8e15\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f9eb41\" data-id=\"4f9eb41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6932dc4 elementor-author-box--image-valign-middle elementor-author-box--layout-image-left elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"6932dc4\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/about-us\/contact-us\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/m32ads.com\/wp-content\/uploads\/2021\/08\/Lisa-174x300.jpg\" alt=\"Lisa Camacho\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/about-us\/contact-us\/\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLisa Camacho\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Based in our Toronto location, Lisa started her career in print media and branched out into sales and client relations for two of the world\u2019s leading brands in the automotive and travel industry. Within the M32 team, she\u2019s leading the publishers and agencies relationships in Canada and the USA. Connect with Lisa if you\u2019d like to learn more about M32!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3858bb30 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3858bb30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4399bf7a\" data-id=\"4399bf7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-493f83af elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"493f83af\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tDiscover Your Local Sites\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2d0d8c5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d0d8c5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cd1dba5\" data-id=\"1cd1dba5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66661316 elementor-widget elementor-widget-html\" data-id=\"66661316\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"drts-platform-render-676708b2d4385-1\" class=\"drts drts-main\"><div class=\"drts-view-entities-container drts-view-entities-container-slider_carousel\" data-view-bundle-name=\"sites_dir_ltg\" data-view-name=\"carousel\" data-view-url=\"https:\/\/m32ads.com\/directory-sites\/?settings_cache_id=c20af0cb8d10c6f72d308e83f1a74605&amp;sort=random\">\n    <div class=\"drts-view-entities-header drts-bs-mb-4\"><\/div>\n\n\n<div class=\"drts-view-entities drts-view-post-entities drts-view-entities-slider_carousel\">\n    <div id=\"drts-platform-render-676708b2d4385-1-slider-carousel\" class=\"drts-slider-carousel drts-slider-carousel-with-arrows\" data-slick-options=\"{&quot;dots&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;speed&quot;:300,&quot;slidesToShow&quot;:4,&quot;slidesToScroll&quot;:1,&quot;arrows&quot;:true,&quot;fade&quot;:false,&quot;adaptiveHeight&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:960,&quot;settings&quot;:{&quot;slidesToShow&quot;:3}},{&quot;breakpoint&quot;:720,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;dots&quot;:false}},{&quot;breakpoint&quot;:540,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;dots&quot;:false}}],&quot;focusOnSelect&quot;:false,&quot;infinite&quot;:true,&quot;lazyLoad&quot;:false,&quot;rtl&quot;:false,&quot;pauseOnHover&quot;:true,&quot;swipe&quot;:true,&quot;centerMode&quot;:false}\">\n    <div class=\"drts-slider-carousel-slider\">\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676708b2d4385-1-post-30568\" data-entity-id=\"30568\" class=\"drts-entity drts-entity-post drts-entity-featured drts-entity-featured-9 drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2023\/08\/LeDevoir_600-logo-181x180.png);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/le-devoir\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676708b2d4385-1-post-25992\" data-entity-id=\"25992\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2021\/07\/tva-gatineau-180x180.png);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/tva-gatineau\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676708b2d4385-1-post-28967\" data-entity-id=\"28967\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2022\/05\/dessins-drummond-m32-150x150-1.png);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/dessins-drummond-2\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676708b2d4385-1-post-25625\" data-entity-id=\"25625\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/m32ads.com\/wp-content\/uploads\/2021\/07\/reflet-lac-196x180.png);\" onclick=\"location.href='https:\/\/m32ads.com\/sites\/le-reflet-du-lac\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676708b2d4385-1-post-25620\" 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